Two Days of Bridal Fashion, Culture and Professional Dialogue at Hofburg Palace
On 1–2 November 2026, Hofburg Palace in Vienna will host White Wedding Platform’s international exhibition, “THE ART OF BLOOM”. The event will bring together bridal brands, boutique owners, buyers, stylists, wedding planners, media representatives and creative teams from different countries. Over two days, guests can discover new collections, attend fashion shows and educational sessions, and meet potential partners from across the international bridal community.
White Wedding Platform is an international platform for wedding industry professionals, bringing together business, culture and education around one of life’s most meaningful occasions — Weddings. Through exhibitions, educational initiatives and cultural projects, it creates space for sharing expertise, building partnerships and developing a professional community. Central to its work is an understanding of weddings as cultural occasions that shape traditions, reflect values and preserve stories passed down through generations.
The Vienna event will continue this dialogue at Hofburg Palace. Once the residence of the Habsburg dynasty and, for centuries, a centre of Austria’s political and cultural life, the palace will become a meeting place for the international wedding community. Its historic architecture will provide a setting for exploring contemporary bridal fashion, craftsmanship and creative ideas.
On the first day, 1 November, the programme will combine brand showrooms and fashion shows. Within the showrooms, boutique owners, buyers and other B2B partners will be able to explore collections up close, assess fabrics, construction and embellishment, meet brand teams and discuss opportunities for collaboration. This format allows an initial introduction to develop into a focused conversation about orders and long-term partnerships.
DOMINISS, POLLARDI, LIRETTA, NOMES, TERANI, YEDYNA and RICCA SPOSA will present their new collections on the runway. The shows will introduce guests to each brand’s creative vision and offer different perspectives on the evolution of bridal fashion. For buyers, stylists and editors, they provide an opportunity to see the gowns in motion, explore silhouettes and textures, and discover ideas for the seasons ahead.
On the second day, 2 November, the showrooms will remain open, alongside a programme of educational talks and presentations. These sessions will create space for sharing knowledge and considering the wedding industry within the broader context of fashion, art, history and culture. The educational programme will be held in Ukrainian and English, with separate sessions scheduled for each language.
For White Wedding Platform, the industry’s development is closely connected to supporting the individuality of brands, strengthening its professional community and encouraging dialogue between cultures. The Vienna exhibition will offer another opportunity to meet, exchange perspectives and lay the foundations for new collaborative projects.
Registration for bridal boutiques and guests is open on the official White Wedding Platform website, where the full event programme is also available. Visit the White Wedding Platform