European Bridal Week 2027
European Bridal Week is proud to unveil its 2027 campaign, opening a new chapter with a powerful focus on connection, collaboration,and the shared future of the bridal industry. The campaign “We Are Moving The Bridal Industry Forward. Together.” highlights the many different roles, perspectives and voices that shape the industry today, while emphasising the strength that comes from bringing them together.
With the upcoming edition scheduled for 03 – 05 April 2027 at Messe Essen, Germany, EBW continues its role as a leading B2B platform where the international bridal community can connect, exchange ideas, find orientation and move the industry forward together.
At the heart of the campaign is a striking visual concept centred around one model wearing a series of different hats. Each hat represents a different role, perspective, or personality within the
bridal industry, reflecting the many ways in which people contribute to its development. While the hats change, the person remains the same – creating a visual connection between individuality and togetherness.
Different Hats. One Industry.
“We all wear different hats. We have different roles, different perspectives, and different responsibilities, but we are all part of the same bridal and fashion world,” says Siegrid Hampsink, Event Director of European Bridal Week. “We wanted to make this visible in a way that is modern, recognisable and a little playful. For me, the message is very clear: when we come together, we create the strength and momentum to move our industry forward. And this campaign celebrates the differences while highlighting what happens when they come together.”
For European Bridal Week, bringing the industry together also means taking responsibility for the role a leading trade platform can play. In a changing market, professionals need more than a place to meet. They need a platform where they can exchange ideas, understand developments, discover new opportunities, and find the connections and inspiration that help them make the right decisions for their businesses.
Andrew Lookman, CEO of United Fairs, organisers of European Bridal Week, explains: “The strength of our industry comes from its people. Nobody moves bridal forward alone. It happens through relationships, conversations, ideas, creativity, and business. As a leading B2B platform, we have a responsibility to bring people together, create space for exchange and provide orientation in a changing market. European Bridal Week should be a place where the industry can find what it needs to move forward – together.”
The new campaign will roll out across European Bridal Week’s communication channels in the months ahead, bringing the campaign concept to life and introducing the people, perspectives, and energy behind the 2027 edition.
EUROPEAN BRIDAL WEEK | 03 – 05 APRIL 2027 | MESSE ESSEN,
GERMANY