White One, brand of the Pronovias Group, partners with renowned designer Zac Posen to launch “Zac Posen for White One”
White One, the playful and stylish brand of the Pronovias Group, global leader in luxury bridal wear, announces its first ever global brand partnership with the renowned American designer Zac Posen to launch ‘Zac Posen for White One’, a collection of bridal styles infused with Posen’s modern American glamour sensibility. The collection will be available to brides in the beginning of 2020 in selected bridal stores worldwide.
Zac Posen highlighted: “I am very pleased to announce my partnership with Pronovias Group and the White One brand. Our shared vision and expertise promise to offer signature one of a kind designs for brides globally.”
Amandine Ohayon, CEO of Pronovias Group commented: “This new partnership with Zac Posen is a match made in heaven and will continue to strengthen White One’s positioning as a modern, playful and stylish brand. Zac’s beautiful glamorous aesthetics combined with our bridal savoir-faire will bring a unique offer to the market: high-fashion design combined with high-quality bridal fit, at an affordable
price-point. This partnership will also continue to fuel the Pronovias Group acceleration in North America.”
‘Zac Posen for White One’ reflects signature elements of Zac Posen’s house: his mastery of craftmanship and his passion for celebrating the female body. The first collection will offer an exceptional selection of 20 bridal dresses with 10 bridal accessories. The silhouettes represent Zac Posen’s glamourous interpretation of structured shapes and volumes, seemingly incorporated graphically into the patterns. These stunning gowns enhance the silhouette beautifully with a sophisticated, sexy and youthful aesthetic. His signature craftmanship is reflected in the treatment of the fabrics such as layering chiffon, crepe all over, as well as pleated details to create magnificent works of art.
‘Zac Posen for White One’ also builds on White One’s strengths in terms of bridal fit know-how and accessible pricing, offering comfortable construction to look and feel effortlessly beautiful in an affordable way.
The global launch of the 2021 collection will start with a preview of the first 15 showpieces in New York on October the 5th. The 5 additional dresses and accessories will be introduced in January 2020. These high fashion bridal designs will retail starting from $1200 up to $4000.
ABOUT ZAC POSEN
Zac Posen is a globally recognized, leading designer of women’s fashion, synonymous with a modern American glamour lifestyle. Zac Posen launched his namesake label at the age of 21. In February 2002, he debuted his ready-to-wear collection in New York City. Following the success, Posen quickly established his design studio in Tribeca. Since this date, Zac Posen has remained committed to his vision of artfully crafted, innovative ready-to-wear for women worldwide. His strong, feminine aesthetic has become a favorite of style leaders.
ABOUT WHITE ONE
White One is the youthful and stylish brand of the Pronovias Group, aimed at the millennial bride. The Pronovias Group is the international leader in the luxury bridal wear sector, with an unmatched portfolio of renowned brands like Pronovias, St Patrick, White One, Nicole and Ladybird, across more than 4,000 points of sale in 105 countries. A family business founded in Barcelona more than 50 years ago, in 1964, the Pronovias group was acquired by private equity fund BC Partners in October 2017 and is on track to further expand and underpin its leading international position in the luxury bridal wear sector.