An intimate couture collaboration designed for Venus Williams and her family
As Venus Williams prepared for her wedding, she and her family visited the WONÁ Concept showroom in New York, where the brand was selected to create her bridal look.
From the very first appointment, the focus was on understanding the vision of the celebration, including its atmosphere, scale, and the personal meaning it held for the bride and her family. Rather than designing from scratch, the creative process centered on thoughtfully adapting existing WONÁ Concept designs to align with each woman’s individuality and presence.
All gowns worn by Venus, her bridesmaids, and Venus’s sister, Serena Williams, were developed through a bespoke process, with careful attention to fabric selection, silhouette, and individual detailing. The looks were created within an exceptionally tight timeline, with final fittings completed just two to three weeks before the wedding.
The result was a cohesive yet deeply personal bridal story rooted in craftsmanship, intention, and quiet elegance. Being entrusted with such an intimate and meaningful moment is something WONÁ Concept values deeply.
Ilona Shramko, Co-founder and Creative Director of WONÁ Concept Group says, “Creating wedding looks for Venus Williams, Serena Williams, and the bridesmaids became a refined dialogue between couture craftsmanship and individual presence. From the very first appointment, the process centred on understanding the spirit of the celebration and the unique energy each woman brought into it. Rather than imposing a singular vision, each gown was thoughtfully adapted through a bespoke process, honouring strength, elegance, and quiet confidence through sculptural silhouettes, intentional fabric choices, and nuanced detailing. Together, the looks formed a cohesive yet deeply personal bridal story, redefining modern femininity as powerful, graceful, and timeless, grounded in individuality and intention.”
About WONÁ Concept
Founded in 2009, WONÁ Concept is a Ukrainian bridal and evening fashion brand stocked by 150 partners worldwide, with flagship boutiques in New York and Los Angeles. The brand’s collections have been featured in leading international publications including BRIDES, Vogue, Elle, Cosmopolitan, Harper’s Bazaar, and L’Officiel. WONÁ Concept has designed exclusive gowns for Leonie Hanne, Tamara, Rose Bertram, Olivia Culpo, Lovisa Barkman, Zara McDermott, and Princess Sophie of Bavaria.
Worldwide website: https://wonaconcept.com/
Bridal Salon by WONÁ: https://wonanyc.com/
Instagram: https://www.instagram.com/wona_concept/