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Très Chic “Love and Happiness Tour” August through November 2022

Très Chic on Tour from August through November 2022

Not all bridal retailers prefer to attend crowded trade shows taking place only once a year. And for many bridal shops, their post-pandemic business considerations are very different than they once were. Making accurate business decisions needs to happen more consistently throughout the year, not just on a specific trade show date.

For the sales team at Tres Chic, they understand that retail accounts needed more consideration, time and consistent communication to make the important decisions about product, or marketing. Furthermore, retailers today need and are looking for more collaborative support form bridal wear vendors.

“We’re all on this journey together,” says Jan Brinkman, Head of Sales for Très Chic. “It’s not just about selling product, it’s how we support our accounts, how we are available to them throughout the year, and it’s how we build a connection for the long-term, not just the immediate sale,” he continued to say.

For the second year, Très Chic has launched a series of mini-events around Germany to connect with bridal retailers in a convenient and easy manner and in their local areas. “It’s a way to connect with the people we love to do business with,” says Annika Siewert, Sales Executive for Germany. “It isn’t just about the product,” she added. “We also discuss business issues and share highlights of important customer trends that we see coming up for the season.”

Très Chic calls it the “Love and Happiness Tour” and is set for 6 cities in Germany plus Salzburg and also their headquarters in Hengevelde, The Netherlands.

“For us, when we spend time with our accounts, we see the happiness in their faces when they know we here to support them and to make it easy for them to do business,” said Sven Zaiger, Sales Executive for Germany, Austria and Switzerland. “It’s been a challenging few years to say the least but we listen to what our accounts need, and what’s important for them, and then make sure we deliver to that,” he added.

The “Love and Happiness Tour” features product from all 6 of Très Chic current collections, each one designed to fit a specific need for each bride. From Boho to Ball Gowns, from Sexy to Traditional, each collection brings a specific look to ensure that there is truly something for every bride.

Additionally, Très Chic will also feature immediate stock product at each location as “Cash and Carry” items. There will be a wide assortment of styles, sizes and hundreds of options to choose from at each event.

For further information, bridal shops in DACH countries may get in contact with or

To learn more about Très Chic and the collections, visit Très Chic Bridal Wear

*Nur für Fachhandel/Trade Only Event