Former Très Chic Bridal Wear CEO, Brian Kuipers receives Lifetime Achievement Award in a defining evening for the house’s multi-generational legacy.
Très Chic Bridal Wear has been named “Best Bridal Supplier” at the 2026 European Bridal Week Awards, further cementing its position as one of the bridal industry’s most respected and enduring names.
The distinction carries particular weight as the European Bridal Week Awards are determined solely by the independent vote of bridal store owners. Decided entirely by the retail community, the awards represent a direct expression of confidence from the boutiques and partners whose daily work places them closest to the market, the collections, and the brands shaping the industry.
For Très Chic Bridal Wear, the recognition marks an important progression in a story of sustained excellence. At the inaugural European Bridal Week Awards in 2024, the company was also honored with Best Marketing and Best Customer Service. To now receive the event’s top overall distinction at its second edition in 2026 signals not only continued momentum, but a broad affirmation of the company’s standing across product, service, retailer partnership, and long-term brand leadership.
The evening was made all the more significant by the presentation of the Lifetime Achievement Award to Brian Kuipers, honoring his dedication and service to the bridal wear industry. As the second generation of Très Chic Bridal Wear, Brian Kuipers played a pivotal role in shaping the company’s identity and growth before passing leadership to his son, Rolf Kuipers, who now leads the business as owner and CEO.
That generational continuity came into especially sharp focus during the closing moments of the ceremony, when all winners were invited to the stage. For Très Chic Bridal Wear, it was a rare and deeply resonant image: father and son, each recognized separately, yet together embodying the legacy, continuity, and shared commitment that have defined the house across generations.
Rolf & Brian Kuipers of Très Chic Bridal Wear
“This recognition is deeply meaningful to us, not least because it comes directly from bridal store owners through their independent vote,” said Rolf Kuipers, CEO and Owner of Très Chic Bridal Wear. “Retailers have always been central to our business, and their confidence in our collections, our team, and our long-term approach is something we value enormously. To receive Best Overall Bridal Wear Brand in this context is a tremendous honor.”
Brian Kuipers said, “To be recognized with a Lifetime Achievement Award by this industry is profoundly moving. Bridal has always been built on relationships, trust, and years of dedication to both the product and the people behind it. To receive this honor on an evening that also marked such an important moment for Très Chic Bridal Wear made it especially meaningful.”
Andrew Georgiou, Head of Marketing and Product Development for Très Chic Bridal Wear, added, “What made the evening so memorable was the moment at the close of the ceremony when all winners were invited to the stage. Seeing Brian and Rolf there together, each being recognized in a different way, was incredibly moving. It felt like a powerful reflection of everything Très Chic represents — heritage, continuity, and the strength of work carried across generations.”
With a legacy built over decades, Très Chic Bridal Wear has distinguished itself through design excellence, trusted retailer relationships, and a consistent commitment to serving the bridal market with depth, clarity, and conviction. The honors awarded in Essen on March 29 reflect not only the company’s current strength, but the enduring foundation on which its future continues to be built.
Congratulations to the entire team!
For further information on the brand, visit Très Chic Bridal Wear