Très Chic Bridal Wear Autumn Tour Brings Proven Bestsellers and Immediate Availability Directly to Retailers.
Très Chic Bridal Wear is once again taking its sales team on the road this autumn with the “Happy to See You Again Tour” (H2CUAT), giving bridal retailers across Germany, Austria and the wider DACH region the opportunity to reconnect with the team, review the season’s strongest-performing styles, and secure immediate access to one of the company’s largest selections of hanging stock to date.
Representing Très Chic Bridal Wear throughout the tour will be Jan, Philip and Michael, who will meet retailers in person to discuss their businesses, share market insights and present the latest collections.
Running from August through early November, the tour is designed to provide retailers with practical support as the new season gains momentum. Appointments will allow boutiques to review which styles have performed best in the market, discuss their business with the Très Chic Bridal Wear sales team, and refine their assortment based on proven demand.
A key focus of this year’s tour is the company’s expanded hanging stock programme. With more immediately available inventory than ever before, retailers can purchase selected gowns for rapid
delivery, helping them respond to brides with shorter timelines while also strengthening their showroom with proven best-selling styles.
“As a manufacturer, our responsibility extends well beyond designing collections,” said Rolf Kuipers, CEO of Très Chic Bridal Wear. “Our role is to help our retail partners succeed. The Happy to See You Again Tour gives us the opportunity to sit down together, discuss their business, review what is performing well, and help them make informed decisions based on what we are seeing across the market. Combined with our expanded hanging stock, retailers have greater flexibility and immediate access to gowns that are already proving successful.”
The tour also provides retailers with the opportunity to review emerging bestsellers from the 2027 Collection. Rather than relying solely on pre-season forecasts, boutiques can evaluate styles that
have already demonstrated strong market acceptance and incorporate those insights into their assortment planning.
“Our conversations during the tour are never simply about selling dresses,” said Jan Brinkman, Lead Sales Representative at Très Chic Bridal Wear. “Every boutique is different. We spend time understanding their brides, reviewing which styles are working best, and identifying opportunities to strengthen their assortment so they can better serve the needs of today’s brides. For many retailers, immediate access to hanging stock provides an additional level of flexibility that is becoming increasingly valuable in today’s market.” The name of the tour also reflects the team’s enthusiasm for reconnecting personally with its retail partners.
“We are genuinely happy to see our customers again,” said Jan, Philip and Michael. “The tour gives us time to exchange ideas and experiences, talk about great dresses and enjoy plenty of fun
together in our showrooms. That personal connection is what makes these visits so valuable and enjoyable for all of us.”
The Happy to See You Again Tour will visit the following locations:
• September 1–20 – Très Chic Promotion Weeks, Hengevelde
• September 27 – ModeCentrum, Hamburg
• October 3–5 – House of Fashion, Frankfurt
• October 10–12 – Mercure Hotel, Fürth
• October 24–26 – Euro Fashion Center, Sindelfingen
• October 31 – November 2 – Gusswerk, Salzburg
Retailers wishing to schedule an appointment are encouraged to contact their Très Chic Bridal Wear sales representative in advance.
To book an appointment or request more information, please contact: jan.brinkman@treschicbridalwear.com
For further information on the brand, visit Très Chic Bridal Wear