Driven by passion, enthusiasm, extensive bridal know-how and understanding of brides demands, Head of Design and Creative Director Ingrid van den Brink, has been guiding the brand to its current leading status in Northern Europe. “As the world is ‘going global’ we adapted the collection and look and feel to a modern, fresh and international look to appeal to brides all over the world.”
For more than twenty-five years, the red ladybug symbol was part of Ladybird’s corporate identity. This symbol for happiness and love is replaced by a brand palette of seven lucky charms. These are used to strengthen the ‘Lucky in Love’ message of the brand. Each charm and icon also speak to slightly different audience groups and demographics.
Lucky Charms come up in every culture, but what do they mean?
Heart-shaped key: Openness
Clover: Faith, Hope and Love
Ladybird: Lady Luck and Prosperity
Eye Charm: Wealth
Lock with hearth: Unlock Potential
Shooting Star: Luck and Wishes
The new identity will be revealed to ‘brides to be’ end of August together with the launch of the new, refreshed website and the new 2022 Ladybird ‘Riviera Dreaming’ collection. The new dresses will be available in stores August/September 2021.
The Newness of the Collection:
SOPHISTICATED SEE THROUGH
Edgy see through details from strategically placed lace appliques, to open backs to revealing illusion necklines cover all the right areas and keep just the right amount bare.
DREAMY NEW LACE
The talented team created a new romantic elegance with feminine accents. Bodices accentuated with exciting new types of lace, dip into a feminine V-neckline while subtle sequins add a touch of shine and shimmer
SLEEVES FOR EVERY STYLE
Gowns with long, fitted sleeves have been bride’s favorites thanks to their versatility and elegance for many years. We added an intricate, detachable lace sleeves, puffy balloon sleeves or sweet illusion sleeves to add to a charming and romantic look.
Discover the new 2022 Collection at the Interbride fair in Dusseldorf (11-13 July 2021) Register now!
Ladybird is the quality brand on an entry to luxury level of international bridal wear leader Pronovias Group. Ladybird appeals to a broad group of brides offering accessible wedding dresses with impeccable fit and up to date design. www.ladybird.nl