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PRONOVIAS presents the very first collection by new chief artistic officer

Introducing the “Contemporary Goddess” collection by Alessandra Rinaudo, new Chief Artistic Officer of the Pronovias Group

PRONOVIAS, the global leader in luxury bridal, presents their first collection designed by Alessandra Rinaudo, new Pronovias Chief Artistic Officer. “Contemporary Goddess” is an ode to the modern woman, a celebration of her feminine form with refinement and sophistication. These flattering silhouettes, crafted with luxury materials and trend-setting details, are truly a tribute to the stylish, confident woman who wears what she loves glamorously.

In this new collection, Rinaudo introduces lightweight construction on a series of original silhouettes that are at once sexy and show-stopping, delicate and fashion forward. Discover mermaid silhouettes composed from a gentle mix of illusion tulles, elegant lace, and guipure, featuring sensual necklines graceful trains that flow with modern finesse. Her princess gowns offer volume without the weight, cut from soft tulle, adorned in exquisite beading, and featuring ruffled sleeves that mirror the wings of a goddess. Accessories like soft, frothy capes and detachable lantern sleeves add to the heavenly feel of the gowns.

CLIO Gown

With her stunningly innovative gowns, Rinaudo showcases her modern interpretation of a goddess, which traditionally signifies the female representation of the divine. According to her, “every modern woman can feel as beautiful as a goddess,” and she CLOE, Contemporary Goddess Collection achieves this vision by channeling the very essence of the Pronovias brand, making “a modern, glamorous fashion statement with every dress.”

About Alessandra Rinaudo

Born and raised in Italy, Alessandra Rinaudo grew up surrounded by the luxurious fabrics and glittering delicacies of her mother’s bridal shop. Since she was a child, she always dreamt of becoming a bridal designer, regularly beholding Pronovias designs on the mannequins in her mother’s boutique. Her dream came true when she and her husband Carlo Cavallo founded the Nicole Fashion Group, where she would design collections renowned for their distinct Italian refinement and innovative silhouettes.

She is celebrated for mastering on the strong Italian tailoring tradition, for creating dresses that emanate romance and grace with a unique stylish flair. Having designed exquisite dresses for more than 25 years, Alessandra is overjoyed to pursue her next chapter as Chief Artistic Officer of the Pronovias Group, a position announced in September of 2019.

For further information on the new collection, visit Pronovias

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