The new collection based on the creative concept ´Dancing Light´ inspired by the magical stars at night with a wide variety of innovations
PRONOVIAS, the global leading luxury bridal brand, presents the new 2020 Pronovias Cruise collection. This new collection is based on the design concept DANCING LIGHTS , inspired by the beauty of magical stars at night, our Artistic Director Hervé Moreau created the 2020 Pronovias Cruise collection to sparkle more than ever before, with a new lightness that allows all brides to dance gracefully throughout the night.
Hervé Moreau, Pronovias artistic director, designed a wide spectrum of styles, from highly innovative, fashion-led designs to glamorous princess ballgowns and form-fitting mermaid silhouettes with different levels of sparkle.
This collection includes a wide range of important innovations:
LIGHTER & FIT INNOVATION: Lighter and softer fabrics and lighter interior construction have been used for creating the perfect stylish fit that is more comfortable. For the first time ´The Inner Slimmer´ is being launched, a fit innovation where a shapeware has been integrated into the dress to celebrate the female body.
COLOUR PALETTE EXTENSION The dresses have an extensive chromatic range, going beyond the shades of white, to include precious pastel pinks, nudes, and peach as well as gold materials, sparkling straps and delicate see through effects have been added to respond to fashion trends.
INCLUSIVE APPROACH TO BODYTYPES: we believe that all brides are beautiful hence Pronovias integrated its larger sizes into its general offer, that is now available from Size 34 to 64, eliminating its separate ´Plus Size´ capsule. To ensure the perfect fit is being offer a new pattern is being developed and applied from Size 48 to 64.
NEW SILHOUETTES: in addition to the classic silhouettes, from Princess to mermaid and A line, unconventional ones like Tuxedo, Little White Dress and Jumpsuits are being launched
9 DISTINCTIVE STYLE FAMILIES: Dramatic Ballgowns, Irresistible Ruffles, Ethereal Romance, Glamorous Laces, Breathtaking Minimalists, Stylish Classic, Effortless Bohemian, Unconventional and Maternity that address the needs of the modern, fashionable bride.
UNCONVENTIONAL
This capsule is for the anything-but-ordinary bride who doesn’t wear just a white gown, but wants to wed in a tuxedo or feel utterly sexy in a “Little White Dress”.
DRAMATIC BALLGOWNS
Princess style dresses and large volumes in the skirts that surprise with a new kind of lightness, while internal construction and corsets guarantee the perfect fit.
IRRESISTIBLE RUFFLES
Dresses that pick up on the hot trend of ruffles, playing with different pleats to create irresistible tulle skirts with unique structures, layers and patterns.
ETHEREAL ROMANCE
Romantic A-Line dresses feature refined design details such as delicate draperies, carefully choreographed beaded details, lace placements, 3D flowers and golden thread.
GLAMOROUS LACES
Glamorous lace dresses and mermaid silhouettes make up the core of the Pronovias DNA. To keep the dresses dynamic and new, we have used pastel colour combinations, unique material pairings, new colour combinations, see-through corsets and asymmetrical draping.
BREATHTAKING MINIMALISTS
These sleek, form–fitting crepe silhouettes are masters in simplicity on the front, with breathtaking trains and details in lace and beading on the back.
STYLISH CLASSIC
Lace and Mikado are the dominant fabrics of this family, which features fresh details to update the classic looks. See-through elements, hand-beaded embroideries and belt details are new ways to celebrate the waistline.
EFFORTLES BOHEMIAN
This bohemian family epitomizes the current trend of stylish comfort, crafted with minimal construction and soft fabrics.
MATERNITY
This capsule is dedicated to all the brides-to-be who are also mothers-to-be. Designed to accommodate the bride, these empire cuts and A-line silhouettes are comfortable, flattering and feature careful, sparkling design elements.
For further information on the Cruise Collection, visit Pronovias