A New Partnership Model & New Market Presence
As part of its ongoing evolution as a global design house, Maggie Sottero continually seeks ways to strengthen relationships, support its retail partners, and align its business practices with the future of Maggie Sottero Designs.
Maggie Sottero is pleased to announce that it is now operating directly in the European market. This transition reflects the brand’s commitment to growth and to delivering meaningful, value-driven support worldwide. By moving to a direct partnership model, Maggie Sottero can offer enhanced collaboration and tailored support specifically for European bridal boutiques.
To kick off this exciting new chapter, Maggie Sottero will be showcasing at European Bridal Week in Essen, Germany, and Barcelona Bridal Fashion Week in Barcelona, Spain. These are incredible opportunities for European Bridal Boutiques to experience the Maggie Magic in person. Seeing each gown move, shimmer, and come to life in an intimate boutique setting creates an experience that can’t be captured in photos alone.
Nothing can compare to the excitement and energy in the room when the best of the best of the bridal world comes together in one place, which is why Maggie Sottero is excited to announce that CEO and Creative Director Kelly Midgley, and Lead Designer Edric Woo will be present in Essen to share behind the season highlights and standout gowns from the highly anticipated debut of the Fall 2026 collections.
Maggie Sottero Collection 2026
Maggie Sottero’s Fall 2026 Collection Debut in Essen
Meet Kelly Midgley, CEO and Creative Director, along with Lead Designer Edric Woo.
Essen, European Bridal Week
Showroom #C248
Saturday, March 28, 2026, and Sunday, March 29, 2026
10 AM
1 PM
3:30 PM
Main Runway
Saturday, March 28, 2026, and Sunday, March 29, 2026
11:30 AM
2:00 PM
Rebecca Ingram Collection 2026
In addition to the new markets, Maggie Sottero is also excited to put a renewed focus on marketing and advertising campaigns in the EU to connect directly with brides. Maggie Sottero is thrilled to announce a new 2026 partnership with Bridify, where the Fall 2025 and Spring 2026 collections are live. Maggie Sottero encourages boutiques to connect their stores in Bridify to help brides easily discover and locate the Maggie gowns they’re interested in at your boutique.
Sottero & Midgley Collection 2026
About Maggie Sottero
The Maggie Magic—a phrase that traces back to the very first gown designed by Lesley Webster in the family’s bridal shop in Sydney, Australia. Almost 30 years later, Maggie Sottero remains a heritage family-owned and operated bridal design house, championing brick-and-mortar boutique experiences and offering a personal, family-style approach to bridal design and partnerships.
Today, the Maggie Magic is reflected in the signature gown elements, inclusive sizing, quick ship styles for tight wear dates, customization and personalization options, more sustainable business practices, a commitment to diversity and inclusion, unparalleled retailer benefits, an industry-leading customer success program, and thousands of direct bride referrals to Authorized Boutiques annually from global marketing campaigns.
Maggie Sottero European Contact Information
For those interested in appointments, collection previews, market RSVPs, or becoming an Authorized Retailer, please contact Ruth Larkin, Maggie Sottero Sales Representative, EMENA: ruth@larkbridal.com