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Maggie Sottero Designs Celebrates 25 Years and Releases Iconic Spring 2023 Collections

Maggie Sottero Designs, one of the most recognized bridal gown manufacturers in the world, celebrates its 25th year as a trailblazer in the bridal industry. What started as a woman’s intuition 25 years ago in Sydney, Austrailia, has blossomed into three award-winning bridal gown labels sold around the world in over 70 countries.

“It’s been a joy to grow up in the bridal business, and it’s extremely rewarding to see Maggie develop into the incredible brand it is today,” shared Kelly Midgley, CEO of Maggie Sottero Designs. “None of this would be possible without the hard work and contributions from our employees, sales representatives, and global authorized retailers. Our goal has always been to make brides’ dreams a reality, and we feel honored to continue to be a part of that every day.”


Maggie is inspired by all brides’ love stories, designing for brides of all backgrounds, identification, and size. They are guided by the overall ethos of love and love for ALL. An innovater in the industry, Maggie hosts trainings on diversity and inclusivity for their authorized retailers and creates campaigns focused on inclusivity and self love.


As part of their mission to make all brides’ dreams a reality, Maggie Sottero has developed Personalize It! to allow brides to personalize their gowns to create a dream dress they love. Brides can change fabric layers, add or remove sleeves, and choose from many other options to achieve their dream look.


“Each season we design beautiful gowns for our Maggie brides, but this season is beyond as we celebrate 25 years in the bridal industry,” said Christina Blanchette, Vice President of Sales and Marketing. “We’ve launched show stopping, iconic collections for Maggie Sottero, Sottero and Midgley, and Rebecca Ingram, which have been met with rave reviews from our buyers. We’re excited to bring these collections to brides around the world.

Maggie’s three collections this season embody romance, sexiness, and femininity. The Maggie Sottero Collection is inspired by an extraordinary love story forged over time—vast, iconic, and everlasting. Gowns in the Sottero and Midgley Collection represent a once-in-a-lifetime love written in the stars, embracing the sophisticated drama of beauty undreamt. And finally, Rebecca Ingram dresses explore feelings of gradeur and infinite dreams, exhibiting a spontaneous beauty and effortless romance.


Maggie celebrated their spring collections and their 25th anniversary with their partners around the world, and they’re thrilled to celebrate this milestone with brides by hosting 25 Days of Giveaways on TikTok. Follow Maggie Sottero on TikTok @MaggieSotteroDesigns to have the opportunity to win spectacular prizes.

Find a Bridal Boutique through Maggie’s Store Locator at to experience these iconic collections.

For bridal retailers, make sure to connect with your sales representative at Lark Bridal to preview these fabulous new styles.

Maggie Sottero Designs is in a lifelong commitment with bridalwear. Now in its 25th year of designing wedding gowns, Maggie Sottero Designs is proud to say it is “family-owned.” With its moms and daughters running the show, the company is especially keen on designing for the diversity of brides searching for the perfect wedding gown — something romantic, stylish, and truly comfortable to wear. Every Maggie Sottero dress upholds the company’s commitment to premium construction, impeccable styling, and incomparable fit, and reflects its value of love for ALL. Maggie Sottero Designs is a super fan of the brick-and-mortar boutique, as it partners with hundreds of local bridal salons in over 70 countries to provide brides-to-be with a beautiful and personalized experience with their friends and family. The company believes every bride deserves to feel exceptional on their big day, whatever their style, budget, and wedding vision. This is the philosophy behind every gown across its three lines:

Maggie Sottero, its core line of romantic gowns for a timeless yet personalized aesthetic.

Sottero and Midgley, couture gowns designed for glamour, sophistication, and a one-of-a-kind statement.

Rebecca Ingram, its line of classic, flirty, and elegantly tailored gowns at budget-friendly price points.