Ladybird celebrates its 25-year anniversary, with the launch of a brand-new collection, Ladybird Lucky. A collection of 18 stunning iconic styles with a fresh twist.
Each innovative, on-trend design in the Ladybird Lucky collection has been crafted to create a high re-order activity. Some styles have deliberately been developed taking inspiration and the best elements from the top sellers, meaning you can trust their success before they’ve even arrived in your store. The collection has an incredible price-point to seduce the many brides with a reduced budget.
There are not many brands in the market that can boast stealing brides’ hearts with their designs for a quarter of a century. True to form, Ladybird has a comprehensive campaign to support its retailers across it’s celebration year. An online birthday party has been planned which will take place across social media platforms. This is engineered to engage brides and get them emotionally invested in the collection which will then drive traffic to the resellers who are carrying the Ladybird Collections.