In Designer-NewsRetailer-News

Justin Alexander Presents the 2022 “BE YOU” Campaign

The Justin Alexander brand has hit close to all of our hearts with the launch of the 2022 “BE YOU” Campaign.

The Justin Alexander brand celebrates inclusivity with the “BE YOU” campaign featuring women of diversity that reflect ourselves, our loved ones, family and “the real bride”. The beautiful photoshoot includes women of all shapes, sizes, ethnicity and backgrounds, reminding us all that every bride’s dream day does exist.

“We want all of our brides to feel seen and easily imagine themselves in our gowns on their wedding day. To look at our photos and see a familiar face, to see brides and models that represent them in all their unique and beautiful ways. It is our hope that this photoshoot accomplishes that. Allowing brides to be celebrated and represented through “BE YOU!”, says the Justin Alexander brand.


An inspirational 26-year-old model and speaker with Down Syndrome. Featured in Forbes, Allure, PBS, The Today Show, Good Morning America, Fenty Beauty, Bella Magazine, Lady Gaga’s Kindness Channel, and Marc Jacobs. First American with Down Syndrome to represent a major skincare line – Obagi Clinical, and passionate about changing perceptions and out-dated views surrounding people with disabilities.


Diagnosed with Type 1 diabetes at the age of 12, now a nurse, certified diabetes educator, and mother to a happy baby boy. She is passionate about teaching and caring for children who also have diabetes. She enjoys do-it-yourself projects and renovating her home.


Owner of Rae Marcel Studios, and a wedding and maternity photographer in the Midwest. Passion about igniting the joys of motherhood, while documenting them. Proud artsy mom and wife.


A midsize/plus-size fashion influencer who is passionate about sharing on-trend fashion and beauty products, and also making everyone feel beautiful in their own skin!


A wife & full time mom to two littles. She also owns an event rentals business, and is a part-time dance teacher. Mikayla was born and raised in St. Louis, MO where she resides now, and loves supporting local businesses and exploring all they have to offer.


Juris Doctor, a recent graduate of Saint Louis University School of Law, and future Administrative Law Judge for the Division of Legal Services. Midwest based petite model. An advocate for a plant-based lifestyle and sustainable environmental initiatives. Passionate for public service and equitable justice for marginalized communities.


Financial Advisor at Resource One Advisors. St. Louis-based business owner, providing financial planning and investment management to clients nationwide. Advocate for financial literacy in America. Paving the way for the next generation of financial advisors and the future of financial advice in partnership with LPL Financial. Passions include skiing, golfing, and traveling.


Licensed Ethetician and Acne Expert at Jessica Elaine Beauty, and co-owner of Brush Boutique, a size-inclusive clothing boutique. Passionate about helping women feel confident and beautiful at any age or size!

With five diverse bridal collections, the Justin Alexander brand really does have a wedding dress for every bride. To find our more about the collections, visit Justin Alexander