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Justin Alexander Presents Modern Clean Styles with a Powerful Message

In a show of solidarity for Save the Children and raising awareness against child marriage

The Justin Alexander brand is one of the top bridal fashion labels selected to headline at the BBFW GALA 2021 on the 14th of October, 2021 at Barcelona’s Montjuïc’s Magic Fountain.  This year’s BBFW Gala was an event that united the bridal fashion industry once again and took direct aim on drastically reducing the number of girls in the world that are forced to marry before the age of 18.

In a powerful message against child marriage, Justin Alexander incorporated unique forms of expression, bejeweled masks and impactful narration while showcasing their timeless, modern clean styles with straight forward designs. With the theme, “Let’s remove the layers, melt away the crystals, untie and unlace” a wedding dress is thus a canvas, and the bride makes it a masterpiece.

Daniella Gargiulo, Coordinator Europe says, “At Justin Alexander, we believe in enabling access to better opportunities and lives for women and girls. Raising awareness to end child marriage is a cause that is very close to our hearts. It aligns with our company values. In the end, the purpose of our business is to create smiles on the faces of brides. Therefore, it is devastating to know that there are so many girls, some as young as 8, are forced in a marriage that will never give them that smile. When we were asked to show some essential pieces of our collection during this special event in Barcelona, we immediately decided to dedicate this fashion show to this cause with our show concept and styling.”

About the Justin Alexander Group

Justin Alexander is a world leader in designing, manufacturing and distributing bridal fashion. Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West and Sincerity Bridal. The marquee collection, Justin Alexander, embodies timeless style for the classic and refined bride. Justin Alexander is a private, family-owned company with offices in New Jersey, London, Rotterdam and Hong Kong, and its collections are sold by more than 2000 authorized retailers worldwide.

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