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Breaking News – New Dates for European Bridal Week 2021

3-5 July 2021 - Essen

United Fairs, the organisers of Northern Europe’s key bridalwear trade exposition, are delighted to confirm dates for the 2021 edition of European Bridal Week, which will bring together many hundreds of collections from top design houses and influential manufacturers.

Save these dates now, 3-5 July 2021. This show is not only focused on the best the industry has to offer, but also on ensuring the safety of its exhibitors and the thousands of retailers who will be buying for the season ahead.

European Bridal Week will be the first trade show within the international bridal industry in Northern Europe that is able to open their doors for all professionals in the world of fashion. With the huge experience which had been gathered by organising a high-end and very successful European Bridal Week last year, also for 2021, all the precautions, safety guidelines and requirements regarding health protection in relation to COVID-19 have been put first. Each and every one can feel safe in every single way onsite European Bridal Week 2021 at Messe Essen in Germany whilst enjoying the passion for the industry.

“The actual developments still make us push our own boundaries.” says Siegrid Hampsink-Gosso, Event Director of European Bridal Week.

“Many consultations and discussions, in combination with creative solutions and a strong passion for what we do, are making it possible for us to organise the European Bridal Week 2021. We are proud to open our doors for exhibitors and visitors alike as we are convinced that this is exactly what the industry is longing for.”

With the doors of European Bridal Week 2021 opening in the beginning of July, the organisers of EBW 2021 will be placing the health and well-being of everybody attending as a first priority.

“Working in close cooperation with Messe Essen and the governmental authorities as last year, we tick all boxes at all times when it comes to all health and safety rules due to COVID-19; for us this is important now in the run-up to the show and it will stay as such during the event itself.” states Siegrid Hampsink-Gosso.

Event organiser United Fairs will transform Messe Essen into the hub of bridal for 2021. High-class brands have already signed up to unveil their newest collections to secure, if requested as such, an early delivery for retailers; a brilliant mix and diversity of designs on the show floor will give visitors inspiration for the upcoming season.

For the latest news and regularly updated information on the brands taking part, and the special facilities, including pre-negotiated hotel rates, made available to show visitors, visit or check our social media channels.


For advanced information on the show, please fill out our form or contact Siegrid Hampsink directly at;