The popular ordering event ABC-Salon is back! From February 27th to 28th, 2022, a larger number of exhibitors will be present at Munich MOC order center, for the first time spanning over two atriums.
After two difficult years for the entire bridal and festive fashion industry, the organizers of the ABC Salon, AVR Messe- und Veranstaltung GmbH, had numerous discussions with the participants which resulted in the desire to see each other once again at the trade show held in Munich. The ABC Salon team is therefore pleased to announce that the trade fair will take place as planned from February 27th to 28th, 2022, in compliance with the current official requirements and a carefully coordinated hygiene concept that ensures a safe to allow residence.
The ABC Salon is a presentation forum, trend and order platform as well as a networking meeting place that has a permanent place in the appointment calendar of all evening, bridal and party fashion experts. As the first live event in 2022, it not only makes it possible to be the first to see and touch the new styles live on the model, but also to finally exchange ideas personally with colleagues and business partners again.
In addition, the order fair in February 2022 promises to even surpass the level of the last event in 2020. An estimated 123 labels will present their latest collections entailing high-quality and a diverse portfolio. For the first time this year, the presentation area is divided into two atriums. As a result, visitors can expect an even greater variety of brands. The ABC Salon still relies on a balanced mix of well-known top brands and new labels. The latest collections by Afrodyta, Anna Sposa, Églantine Créations, Justin Alexander, Lindegger, Selestia, Tina Valerdi, West Coast and White One can be discovered, amongst other brands.
ABC-Salon Magazine: Preview and Trade Fair Companion
The many services and extras of the ABC-Salon include a trade fair magazine in the German language that is sent free of charge per mail to specialist retailers in October and January and is perfect for preparing for a visit to the event. It gives a first glimpse of what can be expected on site and provides additional information and tips for successful business. Interested specialist dealers can order the magazine by e-mail, providing their contact details: info@avr-messe.de
Further information on the trade fair, the current list of exhibitors and the current officially agreed hygiene and infection protection standards can be found at www.abc-salon.de.
Event Organizer
AVR Messe- und Veranstaltung GmbH offers many years of experience as an organizer of national and international trade and consumer fairs, from development to complete implementation including marketing. In the wedding segment, AVR World of Wedding plays a role on all communication channels: as the organizer of the popular public fair “Wedding Days” in five cities, publisher of the magazine “Hochzeitplaner”, operator of the online platform braut.de and as the organizer of the ABC Salon, the order fair for Evening, bridal and cocktail fashion.
Event Dates:
February 27-28, 2022
Venue:
MOC Event Center Munich
Atrium 3 + 4, 1st floor
Lilienthalallee 40
80939 Munich
Opening Hours
Sunday, February 27, 2022, 9 a.m. to 6 p.m
Monday, February 28, 2022, 9 a.m. to 5 p.m
Admission for trade visitors free of charge after registration.
Trade visitor registration is possible at www.abc-salon.com.