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First German Pronovias Group Shop-in-Shop at Partner Laue Festgarderobe

Pronovias Group

For several years, these companies have been building on a successful cooperation and are now embarking in a new partnership: The opening of a shop-in-shop, the first in the German-speaking area.

The Pronovias Group, a leading global bridal fashion label in the luxury segment, with innovative collections such as #WeDoEco and Pronovias x Ashley Graham, has been successfully working with Laue Festgarderobe, the specialist for festive women’s and men’s clothing and bridal wear since 1974 in Northern Germany, which lead to the next natural step in their partnership, the opening of a Pronovias Group shop-in-shop.

The specialist retailer in Tellingstedt, in the heart of Schleswig-Holstein, stocks the well-known Pronovias Group brands Pronovias, House of St. Patrick, White One and Ladybird. Once retail will be able reopen again in Germany, the Pronovias Group brands will be presented in a completely redesigned separate shopping experience of 150m2 directly at the entrance of the shop. Over 300 dresses in the size range from 34-60 as well as matching accessories await brides and their guests.


 

Henning Jürgensen, managing director of Laue Festgarderobe and Olaf van den Brink, Managing Sales Director of Northern and Eastern Europe of the Pronovias Group at Laue Festgarderobe


“The Pronovias Group’s wedding dresses are in great demand with all of our brides,” reveals owner Kirsten Jürgensen. “We are therefore all the more pleased that we can now offer our brides their dream dresses with an even larger selection and our own specialist staff,” says managing director Henning Jürgensen happily.

Not only are the owners of Laue Festgarderobe delighted with this cooperation, Olaf van den Brink, Managing Sales Director Northern and Eastern Europe of the Pronovias Group, says: “Germany is an important market in Northern Europe. The opening of our Pronovias Group area is a goal we have been striving for years. ”

“We are happy!” Says Amandine Ohayon, CEO of the Pronovias Group, “Laue Festgarderobe is a name in Northern Germany and therefore the ideal partner for a strong partnership.”

About Laue Festgarderobe

The specialty house for festive women’s and men’s clothing as well as bridal wear was established in northern Germany in 1974. The knowledgeable sales team will take care of all your needs and ensure that you can enjoy your shopping in a relaxed atmosphere.

Follow us at:

@pronovias – #Pronovias – https://www.pronovias.com/de/
@stpatrickbridal – #HouseOfStPatrick – https://www.sanpatrick.com/de/
@whiteonebridal – #WhiteOne – https://www.whiteonebridal.com/de/
@ladybirdbridal – #LadybirdBridal – https://ladybird.nl/de/
@lauefestgarderobe – #LaueFestgarderobe – https://www.laue-festmoden.de/

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