A new forest and a social contest sealed the commitment to the environment of the “Made in Italy” brand and laid the foundations for creation of an unprecedented green capsule dedicated to the bridal world.
Ethics, sustainability and awareness: these are the keywords for the near future at the basis of the new initiative promoted by Carlo Pignatelli in collaboration with Treedom, the web platform that allows you to plant trees remotely and follow them online.
A green and oxygen-rich challenge that has its heart in the trees, 30 to be exact, will create the first Carlo Pignatelli forest with the aim of contrasting the impact of man on the planet, climate change and excesses of the greenhouse effect.
A project that Carlo Pignatelli shared with his followers by asking for their direct involvement thanks to the #DreamGreen project, took place in April 2020 on World Earth Day. The brand through its social channels, asked followers to share their idea in an IG Story to have a greener world and the best interpretations were rewarded with a tree personalized with the names of the winners, which will be added to those already present in the forest.
This collaboration marks the beginning of a project that sees the brand embark on a path, within which the green awareness will materialize with the creation of a bridal capsule collection entirely made with sustainable and certified materials, coming from traceable supply chains; thanks to 100% Italian production, the Carlo Pignatelli brand ensures that all the rules are respected while respecting the environment and protecting workers. The release is expected by 2020.
For further information on the men’s festive wear brand, visit Carlo Pignatelli