In the month of February, Amelie Bridal launched their 2026 Collection at an exclusive VIP Event in Essen and bridal retailers will have the chance to see the collections up close at key trade shows this Spring.
Bridal Retailers had the great opportunity to see the launch of the Amelie, Deluxe by Amelie, Bella by Amelie and SaYes by Amelie 2026 Collections. Guests were greeted with champagne, a gown gallery full on display and a series of fashion shows featuring the latest trends and highlights for the season.
First to grace the runway, was Deluxe by Amelie showcasing extravagant floral ballgowns, a stunning new addition to the collection. The inclusion of the gowns adds a touch of variety to the already stand-out collection designed for brides looking to make a statement on their wedding day. Not only are the beautiful gowns on the outside, but some of the most opulent gowns are designed with a special stretch lining that provides for the most comfortable fit.
Amelie Deluxe Style 15021
The flagship Amelie collection did not disappoint, presenting the audience with a wide range of romantic stunning gowns with exquisite detailing, each evoking timeless elegance. Designed with versatility in mind, the collection also offers a range of silhouettes from timeless A-lines to flattering fit-and-flare styles, ensuring that every bride discovers her dream dress. With impeccable craftsmanship, diverse designs, and options to suit various budgets, Amelie Bridal truly has something for every bride.
Amelie Collection Style 25007
Since its launch, the SaYes by Amelie collection has taken center stage with its youthful, modern, and vibrant designs, perfectly suited for today’s bride. This year, the collection embraces the latest trends with the introduction of handcrafted floral embellishments. As ‘clean chic’ remains one of the leading bridal styles, brides can effortlessly personalize their look by attaching these delicate florals to their gown, or even their purse, for an extra touch of elegance and charm.
SaYes Collection Style 45022
Bella by Amelie has long been a favorite among curvy brides, celebrated for its exceptional fit, comfort, and trend-forward designs. Amelie Bridal continues to enhance the beauty of curvier silhouettes by introducing gowns without a defined waistline, creating a smooth, seamless, and flattering fit. Adding to the versatility, the collection also features detachable sleeves, allowing brides to effortlessly transform their look.
Bella Collection Style 35015
Lisa Chen, CEO of Amelie Bridal is excited about the new additions in the 2026 collections, and the brand’s commitment to making them easily accessible to bridal shops throughout the season.
Lisa adds, “Brides today belong to a new generation, and we understand that many of them don’t want to wait so long for their gowns. We stock our gowns in Germany on all four brands on the bestselling gowns. If a bridal shop is sold out on a certain size or style, they only need to go to our web shop at any time and order for fast delivery.”
With accessibility at the forefront, Amelie Bridal is ensuring that bridal retailers will also have multiple opportunities in Europe to explore the new collections firsthand. The brand will be presenting the 2026 collections at the upcoming trade show events:
European Bridal Week: 29-31 March, 2025
Si Sposaitalia Collezioni in Milan: 4-6 April 2025
Barcelona Bridal Fashion Week: 25-27 April 2025
On the behalf of Bridal Times, we would like to thank the Amelie Bridal for the special invitation to view the collections!