Bride & Shine Cosmetics Expands Its Product Line in 2024
Everyone knows that getting a stain on your wedding dress is a bride’s worst nightmare. Bride & Shine Cosmetics has been providing brides and the industry with life-saving stain removal cleaners and refreshers, and now they have expanded their line to include products for the groom.
Bridal Times had the great opportunity to catch up with Jan Brinkman, founder of Bride & Shine, to talk more about products for bridal pairs and his strong business relationships with bridal shops.
Why do you think Bride & Shine products have become such a popular choice amongst brides and retailers alike?
Bride & Shine is much more than just a cleaning and refreshing agent for your wedding dress. It is the product that gives the bride the confidence to experience the most beautiful day of her life stress-free. A mishap with the dress can happen quickly, but Bride & Shine is then immediately ready as a lifesaver. And that is truely comforting for the bride.
Bride & Shine is very often on tour at bridal trade events around Europe. How important is it to keep your strong business connection to bridal shops?
Currently, we are collaborating with over 600 retailers across Europe. Our products are consistently in stock and can be swiftly delivered. We are actively participating in nearly all bridal fairs across Europe, showcasing our products, which underscores our outstanding customer service and extensive collaboration with bridal shops.
Are brides themselves able to purchase products directly from Bride & Shine?
Brides can also place orders through our online store. Our website serves as a showcase for our retailers and builds trust among brides, especially when they can see the products live in bridal shops as well. It creates a win-win situation.
Can you give us a short overview on the products you are currently offering?
In addition to the cleaner, we have been offering customers a dress refresher and an anti-static product since last year. All products are available in both 30ml and 500ml sizes for bridal studios. The refresher also helps to keep dresses fresh during fittings. We invite you to try it yourself.
“Bride & Shine” also has another new product launch on the way. Can you tell us about it?
In February, we are introducing a men’s line called “Dresh & Fresh”. This includes a suit and shirt refresher as well as a shoe sanitizer refresher. It ensures that the groom also stays fresh and cool too.
What is the next opportunity for bridal retailers to see and visit “Bride & Shine”
You can find us at every fair at the Très Chic booth with the complete product line. Of course, we are also presenting at the ABC Salon and the European Bridal Week.
For more information about the products, visit Bride & Shine.
Looking back at Bride & Shine in 2023
(German Language)