From world-class collections and runway moments to industry insight and community connection, the next chapter of bridal’s most celebrated buying event returns between 13 – 15 September.
The countdown to bridal’s most exciting buying event of the season has begun. Registration is now live for Bridal Week Harrogate 2026, as Europe’s favourite bridal destination returns to the Harrogate Convention Centre with a bold new chapter of inspiration, discovery and connection.
Building on the momentum of its successful March edition, which saw a 43% increase in attendance, Bridal Week continues its exciting new era with a renewed vision that celebrates the show’s rich heritage while delivering an elevated experience for today’s bridal retailer.
For more than 40 years, Harrogate has been at the heart of bridal buying. It’s where collections are launched, relationships are strengthened and retailers come together to shape the season ahead. This September, visitors can expect an even more immersive event that blends commercial opportunity with creativity, community and discovery.
Hundreds of brands are set to exhibit across the three-day event, with international industry leaders including Casablanca, Catherine Deane, Dando, Ellis Bridals, Essense of Australia, Dando, Maggie Sottero Designs, Morilee, Tania Olsen and Veni Infantino joining an exciting mix of emerging names and luxury designers. The carefully curated exhibitor line-up offers retailers the opportunity to discover the latest collections, strengthen supplier relationships and uncover fresh opportunities for their boutiques.
Alongside the extensive buying opportunities, visitors can enjoy a packed programme of experiences designed to inspire beyond the show floor. Highlights include spectacular live Fashion Shows showcasing the season’s newest collections, expert-led seminar sessions covering the latest retail insights and industry trends, dedicated networking opportunities, wellness sessions, interactive displays and central champagne bar. Adding to the celebrations, this year’s event will also host a special party marking Bridal Buyer’s 35th anniversary, bringing the industry together for an unforgettable evening.
Alex Butler, Event Director, said:
“After the incredible success of our March show, we knew we wanted to create an event just as memorable for September and deliver an event that feels just as considered and impactful. The response to our London event really reinforced the importance of creating experiences that go beyond the exhibitors themselves and feel cohesive for our audience. We’re incredibly proud of the calibre of brands and creatives we continue to attract, and this September is no exception.”
The show’s creative campaign continues to place experience at the centre of Bridal Week Harrogate, with every touchpoint thoughtfully designed to create an inspiring destination for buyers from the moment they register through to arriving onsite.
Chloe Monro, Senior Marketing Executive, commented:
“Bridal Week Harrogate has been a longstanding love of the bridal community for over four decades. Generations of designers and retailers have grown alongside the event and been a big part of its story, and it’s that sense of familiarity and heritage that we want to celebrate. Our campaign ‘Hotel Harrogate’ was inspired by that feeling of belonging. Every corridor leads to something new, whether that’s discovering a new designer, spotting an emerging trend or having an unexpected conversation with other business owners from around the world. ‘Hotel Harrogate’ hopes to honour the show’s heritage while giving it a new creative lens to reflect the community spirit that has always been at its core.”
As anticipation builds, organisers will continue to reveal new exhibitors, feature areas, experiences and event announcements throughout the summer.
With buying, education, networking and celebration all under one roof, Bridal Week Harrogate remains the UK’s flagship bridal buying event and Europe’s favourite destination for bridal retail.
Registration is now open. Retailers are encouraged to secure their complimentary tickets early and bring their teams for three days of inspiration, business and unforgettable experiences in Harrogate this September.
Harrogate Convention Centre | 13 – 15 September 2026
Bridal Week Harrogate is a trade-only event. Boutique owners can register for September 2026 by visiting www.bridalweek.com. Brides can follow @bridalweekofficial for exclusive imagery, interviews with designers and an insight into the trends that will be hitting stores next year.