Introducing Georgia Bridal, a fresh take on Bridal retailing.
The LJ Group is delighted to be bringing together 25 years of design and manufacturing experience with the latest marketing techniques to give you a brand which will deliver not only on design and product reliability but on support and team work.
The label is named after the daughter of Neil Flatley (Chief Executive of the L J Group), who explains how the changes are going to benefit customers, both current and new.
“The landscape of retailing, especially bridal, is changing quickly and so are we!” exclaims Neil.
Young, fresh and full of fun, Georgia Bridal is designed with our retailers at the heart of the brand.
“Our passion has always been based upon growing business partnerships with selected boutiques and if we believe in one thing, it is that we are stronger when we work together” said Neil.
Award winning retailer Helen Lord from Lulu Browns has joined the marketing team at the LJ Group as Creative Director
“I am delighted to welcome Helen to our team. Her passion and enthusiasm know no limits. The technical and marketing expertise she has will mean exciting times ahead for the Group and our stockists”
When asked about the Georgia Bridal Collection, Neil said, “Real brides will wear a Georgia Bridal gown. The collection will translate through all dress shapes sizes and fits and can be worn at all styles of weddings including destination weddings and traditional church services.”
The launch of the new label has been an exciting journey for the LJ Group but it was also dedicated teamwork that helped to make the launch a success.
“The whole concept from start to this point has been brilliant .We have brought in talented and experienced individuals who have given us so much focus and positivity. This culminated in the photoshoot over 2 days which was when we saw the hard work of the previous few months come together.” said Neil.
Retailers have the opportunity to view the LJ brand collections and meet the team first hand at the upcoming Interbride at Stand EO36.
For further information on Georgia Bridal and the collection, please visit Georgia Bridal
