It’s just a matter of days until London Bridal Week and White Gallery welcome some of the world’s best bridal designers and manufacturers to the capital, to showcase their latest collections and meet with some of the UK’s finest bridal retailers. This unmissable buying event will take place at ExCeL London on 25th-27th March 2018.
This will be the first time White Gallery will be co-located alongside London Bridal Week, meaning retailers and wedding press can experience the intimate and luxurious environment of White Gallery, alongside one of the UK’s largest buying events for British and international retailers.
Cassandra Roberts, Head of Content and Marketing explains “White Gallery and London Bridal Week are joining forces to create one of the most prominent and prestigious events in the international bridal calendar.”
“These two high profile shows not only offer the ultimate buying experience but will also highlight the latest trends in the bridal fashion market.”
Premium Bridal Designers
The UK’s finest bridal retailers, buyers and press will have the opportunity to browse more than 250 bridal collections from some of the world’s best bridal designers and manufacturers. With such a huge variety of designs being shown, there is something to suit every style of shop and every type of bride.
Prestigious designers Caroline Castigliano, Charlie Brear, Charlotte Balbier, Eliza Jane Howell and Ian Stuart are just some of the big names who will be in attendance to exclusively reveal their latest designs for the next bridal season at White Gallery. London Bridal Week will see the largest range of bridal manufacturers exhibiting all under one roof, including Blush by Hayley Paige, Casablanca Bridal, Ellis Bridals, Enzoani and Mark Lesley Bride.
Fashion Show Theatre
The Fashion Show Theatre will be the place to see the latest bridal designs styled to perfection. There will be exclusive private shows from Alan Hannah, Morilee, Sassi Holford and Savin. Along with bridal previews by Bianco Evento, Casablanca, Dando London, Diane Legrand, Ellis Bridals, Gino Cerutti, Morilee, Ronald Joyce and designer previews by Anny Lin, Brian Chen, Catriona Garforth, Charlotte Balbier, Eliza Jane Howell, Hazaar of London, Ivory & Co Bridal.
Bridal Retail Success Academy
London Bridal Week will see the return of the Bridal Retail Success Academy – this collection of business advice clinics and thought-provoking seminars will give a fresh perspective and leave bridal retailers armed with the knowledge and expertise needed to help make their business even more of a success.
This year sees Nu Bride founder Nova Reid discuss diversity and the bridal retail shopping experience. Bridal expert Wendy Rivera from Do You Speak Bride will be delivering a seminar to discuss the important issue of attracting brides to independent retailers and how to market yourself in the current bridal market. While Digital Transformation Strategist; Warren Knight, will also be on hand to discuss social media strategy, how to drive targeted traffic to your website from social networks as well as how to generate new leads through social selling in 2018.
For bridal retailers looking for some more tailored one on one advice, the business advice clinic is a must and you can book an appointment with one of the bridal experts at the reception desk as you arrive. Bridal business owner Abigail Neill of Abigail’s Collection & The Groom’s Room’ will be discussing how to deal with both good and bad social media reviews. Whist Caroline Bradley – digital content expert from Sorella + Co will be running a session on how to kick-start your social media strategy and how to efficiently use your time on social media. Maria Musgrove-Wethey is well-known and respected within the UK bridal industry – boutique owner, writer, coach and trainer and she will be holding advice clinics on the sales process and Wendy Rivera will be holding one to one advice on winning back customers in today’s market.
Fabulous Parties
It’s not often that the some of the best bridal designers, manufacturers and retailers are all in the same location and it’s the perfect opportunity to enjoy a cocktail or two with industry colleagues, discuss the day and have some fun. Sunday 25th March sees the fabulous after show party at the on-site Champagne Bar with drinks, food and live entertainment.
On Monday 26th March the prestigious RBA Awards will be taking place at the trendy WXYZ Bar at the Aloft Hotel. This much-loved event is a sell out every year and is a a highlight in the bridal event calendar. It’s a great opportunity to network and socialise with colleagues as well as fellow retailers and suppliers.
To attend London Bridal Week and White Gallery in March, visit the press page to apply for your pass. https://eventdata.uk/Press/LondonBridal.aspx
Venue & Dates White Gallery, 25-27 March 2018, ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL