The ABC Salon will be presenting for the first time a special kind of expansion: The exhibition area in Atrium 4 will be extended to include 16 adjoining showrooms in the new “Flower Box” area.
Both renowned and new brands will showcase their creations in the “Flower Box” area. However, the exciting collections waiting to be discovered are not the only reason to visit. The new area impresses with a specially developed, unique and lovingly designed decoration concept, which complements the exhibition perfectly and highlights the events at the exhibition in style.
Ann Kathrine Rantzau, Managing Director of Lilly A / S: “We are very much looking forward to our first appearance at the ABC Salon. The early fair date and the central location in Munich are very attractive for us and our customers. We will present Lilly’s new bridal collections for 2021, as well as our festive evening wear and communion dresses. ”
Visitors can look forward to a variety of over 100 renowned labels and selected newcomers from the areas of bridal, evening and cocktail as well as men’s fashion, accessories and shoes.
“For us, the ABC Salon is not only the official start of the sales season, but also one of the strongest fairs for wedding and evening wear. We look forward to welcoming our customers to the ABC Salon every year and showing our new collections in full for the first time, ”says Miriam Maari, designer at Weise.
We love what we do
Under this motto, the organizer AVR Messe- und Veranstaltungs GmbH has been working continuously since the takeover of the ABC salon by Messe München to optimize the event in order to offer trade visitors and the exhibiting companies ideal conditions for a successful start to the order season.
At the ABC Salon, which holds position as the first date in spring 2020 thus marks the kick-off of the new season with an exciting mix of well-known and newer labels. In addition, the event offers perfect conditions for working in a concentrated manner, but also an excellent opportunity to exchange ideas with well-known business partners and new contacts and hold intensive discussions in a relaxed atmosphere. This makes the ABC Salon “a must” in the trade fair calendar.
The entire list of exhibitors is available online at www.abc-salon.com.
A First Preview
Highlights of the trade fair in March 2020 as well as initial information on exhibitors and collections will be provided by the preview magazine of the ABC Salon, which was published this week and has been sent by mail to all bridal and evening fashion stores in the D-A-CH region.
Organizer / Organizer
AVR Messe- und Veranstaltungs GmbH offers many years of experience as an organizer of regional, national and international specialized end-user trade fairs, from development to complete implementation including marketing. AVR World of Wedding plays a role in all communication channels within the wedding segment, as the organizer of the popular public wedding fair in five cities as well as the editor of the wedding planner magazine and the online platform braut.de. The high-demand special issue “My Wedding Dress” rounds off the portfolio.
Event Dates -March 1st – 2nd, 2020
Venue
MOC Veranstaltungscenter München, Atrium 4, 1st floor Lilienthalallee 40 80939 Munich
Opening Hours
Sunday, March 1st, 2020, 9 a.m. – 6 p.m., fashion show at 12:30 p.m. Monday, March 2nd, 2020, 9 a.m. – 5 p.m.
Admission is free for trade visitors after registration. Trade visitor registration is available on the website www.abc-salon.com.