The SERRAVALLE brand is delighted to announce a new and exciting chapter in the company’s evolution.
What began as the vision of Riccardo and Ida Serrvalle, supported by their dedicated family, the SERRAVALLE brand has now blossomed into an era of unprecedented growth and innovation. The strategic plan driving this transformation is intricately built on the foundation of motivated, dedicated women—wives, mothers, daughters, sisters and real brides—joining forces together. These remarkable individuals are integral to shaping the future of SERRAVALLE and extending its global presence.
In a strategic move to propel the company forward, SERRAVALLE has proudly welcomed this diverse group of exceptional team members into its fold. Each individual is poised to play a crucial role in representing the brand and managing key accounts in their respective regions. Their passion and commitment align seamlessly with SERRAVALLE’s values, ensuring continued success and expansion.
As of the beginning of this year, the SERRAVALLE collections are now available in 11 different countries, strategically distributed through carefully selected boutiques. This milestone marks not only the brand’s growing international footprint but also the collective efforts of a dynamic team that includes motivated and dedicated women, working alongside Riccardo & Ida, to bring SERRAVALLE’s exquisite collections to a global audience.
Distribution Breakdown:
DACH: The largest and most robust market is personally overseen by Riccardo & Ida. The DACH region stands at the core of SERRAVALLE’s success, where an unwavering commitment to delivering quality products and personalized service prevails.
Riccardo & Ida Serravalle
BENELUX: Emerging as the second-largest market, BENELUX holds immense potential for the upcoming season. Spearheading sales and business development in this region is Karline, a seasoned professional with over 20 years of bridal retail expertise. Her wealth of experience positions her as the ideal candidate to drive success in BENELUX.
IBERIA: Ana Lima, CEO of a thriving Portuguese marketing agency for four years, oversees operations and adds a personal touch as a devoted mother. Her dynamic approach to digital communication, honed through agency management, fuels regional success. Collaborating with Riccardo overseeing Spain, Ana has ambitious expansion plans driven by their shared admiration for the Serravalle wedding dresses.
ENGLAND: Charlotte, overseeing the English accounts for the SERRAVALLE Team, brings a decade of experience to the brand. While she is joining the Team, she continues to work at the boutique with her mom in Northampton. This dual role allows her to maintain a direct connection with brides on a daily basis, providing valuable feedback for the team. Charlotte is dedicated to playing a pivotal role in supporting the brand’s expansion in England.
SCANDINAVIA: With over 15 years of experience in the international fashion and beauty industry, Caroline deeply appreciates the high quality she works with as she leads sales in the North. Committed to bringing a fresh perspective and enthusiasm to this entirely new
territory during the upcoming season, she is excited to join the rest of the team in exploring this uncharted territory.
Remaining Countries: Under the guidance of the Serravalle Duo, their sister-in-law, Luana is making significant contributions. Luana, with seven years of experience in transport, plays a crucial role in daily sales representation and provides valuable support during international trade fairs. Her dedication to ensuring smooth operations speaks volumes about her commitment to the team’s success.
Meanwhile, Ida remains a key member of the team, serving as the main contact person for all Social Media-related topics and offering unwavering support to her brother. Her diligent work ethic and strategic approach not only strengthen the team’s online presence but also enhance the overall collaboration within the family-led enterprise.
As we approach the beginning of this promising year, SERRAVALLE is positioned for significant growth and success. The family’s strong commitment to providing quality, innovation, and personalized service continues to drive the brand’s expansion into new territories. With the entire family dedicating their passion and hard work to their endeavors, along with strategic leadership, SERRAVALLE is ready to make a notable impact in the bridal industry, bringing joy and elegance to brides around the world.
We look forward to the exciting journey ahead and the countless beautiful moments that our dresses will be a part of. Cheers to a remarkable 2024! If you are searching for the next big chapter in your life, just drop us an email and let’s start your very own love story with us: sales@serravalle.co.
For further information on the brand, visit SERRAVALLE