Natural and One-of-a-kind: 12 Unique Pearl Creations for Modern Brides
With the PURE PEARLS Collection from JUVELAN, less is clearly more. The new 2025 bridal jewelry collection consists of nine pairs of earrings, two necklaces, and one bracelet, all crafted exclusively with genuine pearls. Since every pearl is naturally unique, this collection is a tribute to the natural beauty and individuality of every woman.
Juvelan’s pearl drop earrings “Ocean Queen”
The Queen of Gemstones
Grace Kelly once said: “The pearl is the queen of gems and the gem of queens.” It’s high time we dedicate an entire collection to this ocean treasure! Fourteen years ago, when JUVELAN was founded, freshwater pearls were a true discovery for Designer Johan Vandamme:
“For me personally, pearls are an incredibly fascinating jewelry material because each one is unique. Unlike crystals or diamonds, pearls are natural products that grow organically, giving them distinct characteristics and appearances. It’s just like people—no two are alike. Each pearl has its own character and is therefore a one-of-a-kind piece. That’s why I wanted to create an entire collection where the natural beauty and purity of freshwater pearls take center stage. With this collection, I celebrate the beauty of imperfection, which, in the grand scheme, creates pure perfection. Many individual ‘imperfect’ pearls come together to form a perfect pair of earrings, crafted with great attention to detail and individuality.”
Juvelan’s pearl stud earring “Mermaid’s Treasure”, Necklace “Out of the Shell”, and bracelet “Sea Star”
Focusing on Essentials
The “PURE PEARLS” collection is intentionally limited to just twelve jewelry pieces. You won’t find small stud earrings here—JUVELAN’s focus is on pure, elegant, romantic, and creative designs, where multiple unique pearls come together to form a harmonious whole.
For some designs, baroque pearls are used, which deviate from the traditional round shape and display beautiful asymmetry. This gives the jewelry a modern and distinctive look, ensuring that every bride can find the perfect piece to complement her bridal style.
A defining feature of all designs: the natural beauty of the pearls is the star of the show—no crystals or other gemstones steal the spotlight. This also ensures that all pieces in this collection can be effortlessly combined.
Juvelan’s statement earrings “Ocean Breeze”
A Bond for Life
With the PURE PEARLS, JUVELAN is deeply committed to creating high-quality and timeless jewelry—pieces that can be effortlessly worn even after the wedding. That’s why the brand only uses high-quality freshwater pearls, available in silver or gold designs. Enjoy discovering the new oceanic treasures. May you be just as enchanted and inspired by PURE PEARLS as we are!
Juvelan’s long drop earrings “Pearl Diver”
JUVELAN to Present Together with Kisui, Elementar and Hello Lovely Bridal Shoes at the ABC Salon in Munich
JUVELAN cordially invites you to discover the variety and uniqueness of our bridal dresses, outfits, shoes and bridal jewelry at the joint booth of Kisui, Elementar, Hello Lovely Bridal Shoes and JUVELAN. The collections captivate with their thoughtful cuts, high-quality materials, and timeless elegance, highlighting every bride’s individuality.
Experience the beauty of JUVELAN collections at the ABC Salon in Munich – a visit that not only delights the eyes but also touches the heart.
For more information about the brand, visit JUVELAN.
Fotografie & Videografie: Bina Terré – https://binaterre.com/
Brautschmuck: JUVELAN – https://juvelan.net/
Brautkleider: Kisui https://www.kisui.de/
Hair & Make-up: Maria Overath https://www.mariaoverath.com/
Models: Aline Byrtus https://www.instagram.com/alinebyrtus/