This summer, bridal retailers got a glimpse into the Justin Alexander Spring/Summer “L’Etoile” 2025 Collection, and this November the brand has fully launched their latest campaign for adoring brides.
Infused with excitement and vibrant energy, Justin Alexander launched the “Moments of Forever” campaign for their Spring/Summer 2025 Collection with the aim of capturing the essence of love, family and celebration.
The campaign takes us to an intimate black-tie wedding day filled with timeless memories and laughter. It tells the story of a bride who treasures not only the bonds of marriage but also the unique memories created in every embrace, every smile, and every beautiful, unexpected moment.
Making cameos in the campaign himself, Justin Warshaw, CEO and Creative Director of Justin Alexander, shows us his fun side while also revealing his authenticity, personal dedication to the brand, and ability to connect viewers to the person behind Justin Alexander.
In a statement Justin says, “Moments of Forever” truly embodies what Justin Alexander stands for. A wedding isn’t just one moment; it’s a journey of intimate experiences, shared joy and a blend of traditions with each couple’s unique expression of love. Our vision was to capture a celebration that feels both beautiful and genuine. This campaign reflects the spirit of couples today because, in the unscripted moments, that is where the real magic happens”.
Here are just a few Justin Alexander gowns featured in the campaign that brides can look forward to in the new season.
Jessa
Jessa
Jessa is a romantic long-sleeve fit-and-flare gown, crafted from luxurious Charmeuse. Its off-the-shoulder neckline adds a enchanting touch, while delicate lace enhances the neckline, back and arms. Designed to flatter, the chapel-length train completes the look, flowing gracefully behind, making Jessa a breathtaking choice for an unforgettable wedding day.
Jenna
Jenna
The Jenna gown is an exquisite A-line design adorned with beaded embroidery, adding a touch of glamour and intricate detail. Its plunging V-neckline creates a bold yet graceful look, while the scoop back enhances its feminine appeal. The flowing skirt is complemented by playful bows accenting the shoulders, adding a youthful and feminine charm to this dreamy design.
Jordan
Jordan is a classic, timeless A-line gown adorned with intricate embroidered lace carefully placed through out the gown. The beaded embroidery highlights the gown’s detailed craftsmanship, while the chapel-length train adds a stunning finish to the design, creating an unforgettable bridal look.
Joelle
Joelle is a captivating allover lace A-line gown featuring a sheer corset bodice and basque waist, creating a flattering silhouette. With a chapel-length train adding a finishing touch, the Joelle gown is perfect for the bride who desires a modern yet romantic style. Who wouldn’t want to hang the gown up and look at this all day!
Josette
Josette makes an appearance in the “Moments of Forever” campaign as the wedding day gown, and it’s easy to see why! This chic A-line dress is designed to flatter, featuring a unique floral brocade adorning the entire gown. With the addition of a bride’s favorite pockets, modern seaming and regal textured fabric, it offers a contemporary twist on classic bridal elegance.
To see the gowns further in detail and to view more of the Spring/Summer “L’Etoile” 2025 Collection, visit Justin Alexander