Renowned for their meticulous craftsmanship, diverse collections, and unwavering commitment to personalization, the Monica Loretti brand has become a beloved choice for brides and boutiques alike.
Bridal Times had the chance to catch up with the Monica Loretti team to tell us more about the brand, latest trends and growing influence in the bridal market.
Can you give us a little background about the Monica Loretti brand?
Monica Loretti is a bridal brand with nearly 20 years of experience in the wedding dress industry. What began as a small studio has expanded into a large-scale operation, with production facilities 8 000 m2 in both Poland and Ukraine. Our design team of 15 skilled stylists creates a diverse range of collections, ensuring that every bride finds her perfect dress.
With four brands Monica Loretti, Daniela Di Marino, Angela Bianca, Serena Bridal, we work with hundreds of retailers around the globe to ensure top-quality craftsmanship and unique designs. We believe in offering personalized, high-quality bridal fashion that stands out, with the ability to customize everything from lace details to veil inscriptions, making each gown truly one-of-a-kind.
Additionally, we support our retailers with a user-friendly B2B sales portal, complete with marketing materials and a dedicated customer service team to ensure a smooth experience.
At Monica Loretti, we also believe that sustainability and beauty should go hand in hand. That’s why we are committed to reducing our environmental impact at every stage of our production process. From responsibly sourced fabrics to energy-efficient.
Daniela di Marino Style 6488f, 8089 Skirt
Why do you think the Monica Loretti has become a favorite brand for bridal shops and brides alike?
Bridal boutiques trust Monica Loretti for its consistency in delivery, flexible ordering options, and strong support for retailers. The brand understands the needs of boutique owners and offers a range of styles that cater to different markets.
Monica Loretti offers an impressive selection of over a thousand unique styles, ensuring a diverse range of options for every bride. Each collection remains available for a minimum of five years, providing stability and long-term choice for bridal boutiques. Additionally, we maintain a stock of our best-selling dresses, ready for immediate delivery—helping stores meet urgent customer demands with ease.
How does Monica Loretti stand out when it comes to customization and quality?
One of the undeniable and key advantages for brides—and, consequently, for bridal boutique owners—is our exceptional flexibility in creating a personalized look. With our own production facility, we have the capability to make virtually any modifications to a gown, fulfilling every whim and request for customization.
Very few well-known brands can offer this level of service, making it one of our strongest competitive advantages. The demand for such customization is evident in the numbers—23% of our orders come with specific requests for individual alterations. Brides want a gown that is uniquely theirs, and we make that dream a reality.
One of the reasons bridal shops love working with Monica Loretti is the brand’s ability to offer luxurious-looking dresses at competitive prices. The brand is known for its meticulous attention to detail and high-quality European craftsmanship. Each dress is carefully designed and produced, ensuring premium fabrics, delicate lace, and expert tailoring and comfort that brides appreciate.
Monica Loretti perfectly balances classic elegance with modern trends, creating wedding gowns that appeal to a broad audience while prioritizing well-structured bodices, lightweight fabrics, and flowing silhouettes that enhance both beauty and ease of movement.
What are some trends incorporated in the collections that brides are loving at the moment?
The Basque and drop waistlines are making a grand comeback, elongating the silhouette and highlighting the body’s natural curves. Paired with structured bodices, these designs exude regal sophistication and undeniable charm.
Monica Loretti Style 8377 bodice, 8065 Mikado Skirt
Versatility takes center stage with the rise of 2-in-1 bridal gowns, allowing brides to effortlessly transform their look from ceremony to reception.
Monica Loretti Style 8372
Monica Loretti Style 8372, 8082 Overskirt
Chantilly lace remains a favorite for its delicate, intricate patterns that add romance and depth to every gown.
Monica Loretti Style 8370 with Bolero
Playful and voluminous, pick-up skirts add drama and texture, making a bold and unforgettable bridal statement.
Monica Loretti Style 8361, Taffeta Skirt 8076
Soft, flowing layers define draped wedding dresses, offering an effortlessly elegant look that flatters the figure with graceful movement.
Monica Loretti Style 8359, 8360 Skirt
As trends continue to evolve, one thing remains certain: personalization is key. Brides are embracing detachable elements—sleeves, overskirts, capes, and accessories—to create dynamic, multi-look bridal ensembles.
Tell us a bit more about the new Capsule Collection.
This year, we’ve redefined bridal fashion with something truly innovative—our exclusive Capsule Collection. Designed for modern brides who value style, comfort, and sustainability, this collection introduces a fresh take on wedding attire, blending natural fabrics, elegant details, and versatile silhouettes.
We have crafted gowns and separates from luxurious Merino wool, a natural, breathable fabric known for its softness, lightweight feel, and sustainability. This eco-conscious choice is complemented by delicate lace embellishments, adding a touch of glamour and timeless elegance.
The Capsule Collection consists of eight interchangeable pieces, allowing brides to create a unique look that perfectly matches their style and wedding vision. This curated selection includes dresses, skirts, jumpsuits, bodices and trousers.
With mix-and-match possibilities, brides can seamlessly transition from ceremony to reception, adjusting their outfit for different moments of their special day.
Can you tell us about Monica Loretti’s role in the German market?
Monica Loretti has been growing steadily in the German market, and we’ve built a really strong bond with our customers. They feel comfortable working with us because we always do our best to find great solutions for their brides. We’re also easy to reach – we offer customer support every weekday by email and phone, so our partners always have someone to turn to when they need help.
Where can bridal retailers see your latest collections?
Bridal retailers can see our latest collections at several key bridal trade shows across Europe. This includes events like the ABC Salon in Munich, Nordbraut in Hamburg, and European Bridal Week in Essen. We’re also excited to showcase our designs at Milan Bridal Week, Rome Bridal Week, and Barcelona Bridal Fashion Week. These are great opportunities for retailers to connect with us and experience our newest collections in person.
For further information, contact M&R Mode Agenturen: info@mr-modeagenturen.com
Website: www.monicaloretti.com