Last year marked the debut of Bridify, an innovative app founded by Raffael Schulz, CEO of Hochzeitsportal24. Since its launch, Bridify has garnered over 45,000 downloads, expanded its reach to the UK, and has plans to launch in additional countries soon.
As modern brides increasingly turn to social media for wedding dress inspiration, how often do they stumble upon the gown of their dreams, only to face the frustrating question: Where can I find it? The Bridify app now bridges the gap between discovering collections online and connecting the bride to a local bridal shop that carries it.
Filled with over 2,600 designs from leading bridal brands, the app’s intuitive interface allows users to browse the latest collections, create personalized wishlists, and locate boutiques where they can try on their favorite gowns. Each dress listing on Bridify includes detailed information such as size options, fabric descriptions, design specifics, and even direct links to store locators and appointment booking features.
With Bridify’s growing popularity, expanding partnerships with more boutiques has become essential to provide brides with a smooth experience in searching for their wedding dress and actually finding it. To help bridal shops connect with more brides, Bridify is now calling on bridal shops to join the new future of bridal shopping.
Bridify Co-Founder James Waddington explains, “The ultimate goal of bringing bridal shops into Bridify is to make wedding dress shopping simpler and more enjoyable for brides while helping boutiques connect with the right customers. Brides can browse dresses they love, see where those brands are stocked, and book appointments—all in one app.”
Not only will bridal shops be able to connect with brides, but retailers will also gain access to invaluable real-time data on dress interactions, trending styles, and customer preferences. This insight allows boutiques to fine-tune their inventories and align with current demand.
James adds, “Boutiques get matched with brides who are genuinely interested in their dresses, cutting out the need for managing ads or social media. Bridify also helps shops understand what styles brides are drawn to, so they can stock dresses that align with current trends. Ultimately, Bridify becomes more than just a place to gather ideas; it’s a simple way to go from exploring options to trying dresses on at a boutique.”
Bridify invites bridal boutiques to join a free trial, ensuring their stores are easily integrated into the app’s ecosystem. The free trial offers an excellent opportunity for retailers to connect with brides and boost their visibility without any initial financial commitment.
For bridal shops aiming to elevate their reach with modern brides, Bridify offers an innovative solution to create that connection and make wedding dreams come true.
To find out more about the app, visit Bridify or email raffael@bridifyapp.com