CEO of Bianco Evento, Bartosz Wodecki and CEO of Ingold Solutions, Adrian Gaszak band together to provide bridal shops with full-service digital solutions, starting from bridal website design, ERP-Systems, E-Commerce Solutions, to digital marketing in the bridal sector.
Bartosz Wodecki, CEO from Bianco Evento, Adrian Gaszak, CEO from Ingold Solutions
Bridal Times had the great opportunity to catch up with the Bridal Commerce team to tell us all about their digital solutions and how it enhances bridal shop businesses.
Congratulations on the launch of Bridal Commerce! Who are the entrepreneurs behind Bridal Commerce and the inspiration for launching this new company?
Thank you! Bridal Commerce stands for customized digital solutions that are specifically designed for the needs of bridal fashion stores. Our founders and managing directors, Adrian Gaszak and Bartosz Wodecki, are no strangers to the industry. With more than a decade of experience in the bridal fashion sector and a successful career in founding the web design and ERP agency Ingold Solutions GmbH, they have profound expertise in both e-commerce and the wedding industry. They realized that many bridal store owners in today’s digital era often lack either the resources or the expertise to really get started online. Just think about how busy they are in their daily lives: they help brides find their dream dress, run their business, coordinate their team, and always keep an eye on the next collection. With Bridal Commerce, we now offer a strong hand to digitally position them, increase their visibility for prospective brides, and effectively generate more bookings.
Who is Bridal Commerce for and what kind of services are offered?
Bridal Commerce positions itself as a central point of contact for everything related to bridal website design, ERP systems, e-commerce solutions, and specialized digital marketing in the wedding sector, including social media, Google Ads, and SEO services. In an era where the digital age has a significant impact on all aspects of our lives, a concise online presence becomes a decisive factor. Bridal boutiques that recognize this trend and adapt to digitization are at the forefront of the industry. Bridal Commerce stands out as a holistic solution – we offer carefully curated packages aimed at comprehensively advising, supporting, and delivering immediate results to bridal stores.
How important is it for bridal shops to have a functioning and efficient EPP System?
The implementation of an efficient ERP system such as SAP Business One is essential for bridal shops. This system is tailored to the specific needs and challenges of the industry. It integrates all core business processes and provides a real-time overview of business operations, which forms the basis for data-driven decisions. The system offers a complete solution for invoicing and finance, scheduling and customer management, orders and sales, inventory management and warehousing, cash register solutions, and supplier management. SAP Business One is particularly distinguished by its accounting features. The software is adaptable to the country and, for example, offers an integrated DATEV interface for Germany. This significantly simplifies accounting and ensures compliance with all country-specific tax and legal requirements.
What are some key indicators that bridal shops need to update or re-launch their websites?
If the online visitor numbers of a bridal store decrease and the time spent on the website decreases, these are often warning signals. These signs could indicate an outdated, unappealing, or user-unfriendly website where technical problems and slow loading times are present.
Another indicator is if the content or design is up-to-date. If important features are missing, this can affect the customer experience and lead to a loss of customers. Similarly, a mobile-optimized layout and clear and intuitive navigation are essential to keep potential brides and grooms on the website and efficiently guide them to the desired information or products. But the solution is within reach. Our customized ready-to-go templates are specifically designed to address these challenges. They are equipped with features ranging from an advanced appointment booking system to a bridal dress planner, storytelling, FAQ, special services section, wedding sector blog, and an interactive contact page.
What challenges do bridal shops face in today’s digital world?
Many bridal shops are overwhelmed by the rapid pace of digitization and the constantly changing demands of the online marketing world. This begins with the website: An outdated website is often the first obstacle. It has a great influence on whether a customer decides to stop by in person or not. Social media follows: Regular maintenance of platforms such as Instagram, Facebook, and Pinterest requires a lot of time and know-how. In addition, the constant updates of the algorithms require a deep understanding of the platforms in order to maximize reach. The search for the right ERP system also plays a role. Because this makes it possible to manage the store effectively and to have more time for what really counts – the customer.
What does digital marketing mean for the bridal fashion industry?
Digital marketing is a crucial lever to increase the visibility of a bridal store and strengthen its brand. It offers the opportunity to reach the target audience, stand out from the competition, and increase bookings. There are a variety of options in the field of digital marketing, ranging from social media to Google Ads and SEO to email marketing. A particular strength of digital marketing is that it is measurable. You can see exactly which strategies work and which do not. This allows marketing expenses to be optimized and the return on investment (ROI) to be increased. Through targeted digital marketing, you can share the stories of brides and couples who have already been to the store, thus building social trust. This leads to stronger customer loyalty and promotes word-of-mouth advertising. Overall, digital marketing contributes significantly to the success of a bridal store.
For further information on digital solutions for your bridal shop, visit Bridal Commerce