ABC-Salon 2026 invites you to an early preview of the latest collections for the most beautiful occasions of the year!
Register now free of charge as a trade visitor
On March 1 and 2, 2026, ABC-Salon will once again open its doors in Munich, marking the start of the new ordering season for many specialist retailers. Two days full of inspiration, creative impulses, and exciting encounters await visitors. At a time when direction and timing are crucial, ABC-Salon offers an early, clearly structured overview of trends, fits, and delivery schedules. The carefully curated exhibitor portfolio and the familiar atmosphere make it an important industry meeting point in spring.
Two Atriums Full of Inspiration
On March 1st and 2nd, 2026, the full stylistic diversity of the industry will unfold in Atriums 3 and 4 of the MOC: bridal and groom’s fashion, accessories, shoes, lingerie, festive children’s wear, evening- and occasionwear, cocktail fashion, as well as specialists in plus sizes. More than 200 national and international brands have confirmed their participation—many of them established houses, others refreshing newcomers with distinctive signatures and innovative ideas. This blend of experience and innovation defines the unique character of ABC-Salon: both familiar and surprising.
Take a look at the top labels and exhibitors!
… and the Flower Box as a Special Highlight
In 2026, the exhibition space will once again be expanded to include the Flower Box—attractively designed showcase showrooms where renowned brands as well as fresh, young, fast-growing labels present themselves with flair and esprit. All services -including admission, parking, cloakroom, and WIFI- are of course free of charge.
We look forward to welcoming you to the MOC – see you soon in Munich!
Organizer
The AVR Agentur für Werbung und Produktion GmbH brings many years of experience as an organizer of national and international trade and consumer fairs—from concept development to full implementation, including marketing. In the wedding segment, AVR World of Wedding communicates across all channels: as the organizer of the popular consumer fair Hochzeitstage in five cities; as publisher of Hochzeitsplaner magazine; as operator of the online platform braut.de; and as organizer of ABC-Salon, the order fair for eveningwear, bridalwear, and occasion fashion.
Event Dates
March 1–2, 2026
Venue
MOC – Event Center Messe München
Atrium 3 + 4 on the 1st floor
Lilienthalallee 40
80939 Munich
Opening Hours
Sunday, March 1, 2026: 9:00 a.m. – 6:00 p.m.
Monday, March 2, 2026: 9:00 a.m. – 5:00 p.m.
Free Admission
As a trade visitor, you and your team can conveniently register free of charge in just a few clicks via our website: ABC – Salon – Registration
Parking
We will cover your parking fee for the underground garage at the MOC – Event Center Messe München. Please contact us on site—we will be happy to provide you with an exit ticket.
For more information about the fair, please visit abc-salon.com