From fashion-forward styles to fast-delivery bestsellers, Amelie Bridal reinforces its commitment to retail partners.
Amelie Bridal presented its latest 2027 collections at an exclusive VIP showcase event for bridal retailers in Essen. The event welcomed retail partners to experience the new collections first hand and offered an immersive introduction to the upcoming ranges from Amelie, Deluxe by Amelie, Bella by Amelie, and SaYes by Amelie.
Guests were welcomed with refreshing drinks before moving through a carefully selected gown gallery, where they explored the new collections while networking with industry colleagues and the Amelie Bridal team. A newly built catwalk runway, featuring a full black backdrop and stage, provided an optimal platform for retailers to view the gowns’ silhouettes, details, and design features in their entirety.
But before the excitement of the fashion show began, Amelie Bridal CEO, Lisa Chen took the stage to inform retailers of new developments within the collections.
A key highlight for this year is the expansion of the youthful, modern SaYes collection and the curvy Bella by Amelie line. Both collections have been enlarged with numerous new styles and fabrics added to the assortments. Bella by Amelie, already a popular choice among brides, has been further developed to be more fashion-forward, trend-driven, generating strong interest among attending retail partners.
A renewed focus on fabrics also played an important role in the 2027 collections. New premium-quality chiffon materials were introduced and positively received by retailers. In addition, an elevated transparent, high-quality glitter tulle has been incorporated, adding lightness and a refined modern touch.
Versatility also remains central to Amelie Bridal’s design philosophy. Wherever possible, detachable elements have been designed to be fully removable, allowing brides to create multiple looks from a single gown. Princess gowns have been added to all the collections and capes are particularly highly praised this season. At the same time, the collections reflect a return to classic bridal colour palettes, responding to the wishes of many brides seeking timeless elegance.
In support of retailers, this year’s visual and marketing material have also been enhanced with stunning photoshoots across all four collections, showcasing a wide range of diverse styles. The SaYes Safari videos proved to be a particular eye-catcher during the VIP event showcase. Amelie Bridal will continue providing retailers with an extensive selection of marketing materials, offering a wealth of content suitable for use across social media channels.
In addition to design and presentation, logistics remain a key strength of the brand. With a stock capacity of 5,000 pieces, Amelie Bridal received much positive feedback from retailers for its fast and reliable delivery capabilities- an increasingly important factor in today’s market environment.
Amelie Bridal CEO, Lisa Chen says, “We are seeing that today’s brides want their gowns a whole lot faster, sometimes even at the last minute. We have received so much positive feedback from retailers, who appreciate the ability to place orders via our webshop and receive bestsellers from our German stock within just a few days.
With its expanded collections, refined materials, versatile design features, and strong operational support, Amelie Bridal’s VIP showcase in Essen provided retail partners with a confident outlook for the upcoming season.
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Relive the Highlights from the Amelie VIP Event 2026
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