Maggie Sottero’s approach to design, loyalty, and long-term support for bridal boutiques
Running a Bridal Boutique today requires wearing a dozen hats: buyer, manager, marketer, stylist, therapist, and problem-solver, all before noon. The brands that stand out aren’t just the ones with beautiful gowns, they’re the ones that truly support the business behind the scenes.
That’s where Maggie Sottero has built their reputation. As a heritage, family-owned bridal design house, Maggie Sottero has always believed that strong brands are built alongside strong Boutiques. That philosophy was born inside Maggie’s founder’s own bridal shop in Sydney, Australia, and it continues to guide the brand today. The focus has never been on rigid programs or one-size-fits-all expectations, but on real Partnership, thoughtful support, and collections designed to actually work on the sales floor.
Collections Designed to Sell
Maggie Sottero gowns are designed to earn their place in a shop. Each collection is built with fit, construction, and in-room performance in mind, so Stylists can focus on creating an unforgettable bridal moment.
From romantic detailing and clean silhouettes to inclusive sizing, customization options, and Quick Ship styles for tight timelines, the collections are built to meet Brides where they are, while helping Boutiques maintain confidence in their inventory decisions.
Maggie Sottero Collections
A Partnership Beyond the Sale
For Maggie Sottero, Partnership doesn’t end when a gown ships. Authorized Boutiques are invited into the Maggie Club, the brand’s long-standing rewards program that recognizes growth and loyalty over time. As Boutiques sell gowns and deepen their partnership, they unlock meaningful benefits and elevated rewards, including luxury handbag gifts offered as a genuine thank-you, rather than a simple sales reward.
The same philosophy extends to the sales floor. Maggie Sottero’s Stylist Incentive Program rewards individual Stylists for reaching sales milestones, with payouts, mid-year luxury gifts, and annual rewards that build excitement and pride within the team. It’s a reminder that great bridal experiences are powered by people, and those people deserve recognition.
Making the Day-to-Day Easier
Behind the scenes, Maggie Sottero is intentional about making the business side feel simpler and more intuitive. Their Retailer Portal brings the tools Boutiques rely on into one streamlined space, allowing teams to check inventory, place orders, and track incentives and referrals, so they can spend less time managing systems and more time on the sales floor.
Rebecca Ingram Collections
Support You Can Rely On
Every Authorized Boutique also receives access to Maggie Coaching, the brand’s Customer Success program, at no additional cost. The support is personal, flexible, and practical, offering one-on-one coaching, inventory strategy, product education, marketing and SEO guidance, webinars, and in-person visits.
Rather than prescribing a single path to success, Maggie Coaching adapts to each boutique’s unique goals, challenges, and stage of growth, reinforcing the idea that no two Boutiques, or Partnerships, look exactly the same.
Sottero & Midgley Collections
Built to Grow Together
Maggie Sottero continues to grow a global community of Boutiques built on trust, collaboration, and shared ambition. For Retailers who want a brand that understands both the art and the realities of bridal, from the fitting room to the back office, Maggie Sottero offers more than beautiful gowns. They offer a Partnership designed to support, evolve, and grow alongside your Boutique, shaped by decades of family ownership and a deep respect for the independent bridal shop.
Because the right brand partnership doesn’t just fill racks, it makes the entire business feel stronger.
Boutiques interested in carrying Maggie Sottero are invited to connect with Ruth Larkin, Sales Representative, EMENA, at ruth@larkbridal.com