Bringing proven bestsellers, in-season styles, and a personal, pressure-free experience directly to bridal boutiques — right in your neighborhood.
Très Chic Bridal Wear is pleased to announce the return of its successful “Time to Tour” roadshow, now entering its fourth consecutive year, with a full schedule of mid-year stops across Germany, Austria, and the Netherlands.
This year’s tour includes convenient locations in Leipzig, Salzburg, Fürth, Eschborn, Sindelfingen, Kaarst, and the brand’s home base, Hengevelde – making it easy for bridal retailers to attend without the need for long-distance travel or the pressures of a large trade fair.
“Retailers shouldn’t have to wait for a major trade event or travel across the country just to see what’s new,” says Jan Brinkman, who leads the tour alongside Michael Loewenstein. “This format allows us to bring the most relevant and requested styles directly to our partners – when and where it suits them best.”
Jan Brinkman (left), Michael Loewenstein of Trés Chic Bridal Wear
Unlike the traditional buying season earlier in the year, the “Time to Tour” is timed for when boutiques have a clearer view of what’s working – what brides are asking for, and which categories are performing well. At the same time, Très Chic curates the collection based on real-time feedback from a wide network of retail partners – ensuring that the gowns presented on tour are not speculative, but proven bestsellers with strong momentum.
This shared perspective results in a more practical, effective buying experience – with in-season styles, immediate availability, and confident selections, all without the pressure of large commitments.
The tour features designs from across all Très Chic collections, including Très Chic, The Pure Collection, Miss Emily, Avec Amour, Made to Love, and the Brinkman Collection. Whether shops are looking to top up on what’s already selling or respond quickly to new demand, the tour offers a uniquely flexible and targeted opportunity. But more than that, the tour reflects the kind of relationship-driven, family-oriented approach that has defined Très Chic from the beginning.
“There’s no pressure. No minimum orders. Just good conversations, strong product, and a real partnership,” says Brinkman. “We’re a family business – and we treat our retailers like an extension of that family. This isn’t about chasing numbers; it’s about building something lasting, together.”
The atmosphere is intentionally personal – a chance to meet, reconnect, and exchange insights about the market and the business overall. It’s a setting where you’re not treated like an account number, but as a trusted partner whose success matters. Whether you’ve been working with Très Chic for years or are exploring the brand for the first time, the “Time to Tour” offers a respectful, low-barrier way to engage – with no obligations, just open doors.
The 2025 tour schedule includes stops in Leipzig, Salzburg, Fürth, Eschborn, Sindelfingen, Kaarst, Hengevelde – Netherlands
To book an appointment or request more information, please contact: jan.brinkman@treschicbridalwear.com
For further information on the brand, visit Très Chic Bridal Wear