{"id":835,"date":"2017-12-12T13:28:39","date_gmt":"2017-12-12T12:28:39","guid":{"rendered":"http:\/\/www.bridal-times.com\/en\/?p=835"},"modified":"2018-02-02T17:50:48","modified_gmt":"2018-02-02T16:50:48","slug":"inventive-and-imaginative-ultra-violet-lights-the-way-to-what-is-yet-to-come","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/inventive-and-imaginative-ultra-violet-lights-the-way-to-what-is-yet-to-come\/","title":{"rendered":"Inventive and imaginative: Ultra Violet lights the way to what is yet to come"},"content":{"rendered":"<blockquote><p><strong>Pantone Unveils Color of the Year 2018 <\/strong><\/p><\/blockquote>\n<p>Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, Ultra Violet, as the Pantone<sup>\u00ae<\/sup> Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.<\/p>\n<p>\u201cWe are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,\u201d said Leatrice Eiseman, Executive Director of the Pantone Color Institute. \u201cFrom exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.\u201d Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.<\/p>\n<p>Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.<\/p>\n<p>Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today\u2019s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.<\/p>\n<p>\u201cThe Pantone Color of the Year has come to mean so much more than \u2018what\u2019s trending\u2019 in the world of design; it\u2019s truly a reflection of what\u2019s needed in our world today,\u201d added Laurie Pressman, Vice President of the Pantone Color Institute. \u201cAs individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute\u2019s year-round work doing the same for designers and brands.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Ultra Violet in Graphic Design and Packaging<\/strong><\/p>\n<p>As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.<\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Ultra Violet in Fashion<\/strong><\/p>\n<p>On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men\u2019s and women\u2019s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Ultra Violet in Beauty<\/strong><\/p>\n<p>Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair continue to elevate street styles as a symbol of creative expression. On the palette for every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Ultra Violet in Home D\u00e9cor<\/strong><\/p>\n<p>In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it\u2019s one of tradition and elegance or unexpected boldness.\u00a0 In hospitality, we are seeing purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the Pantone Color of the Year<br \/>\n<\/strong>The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone\u2019s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 19 years, Pantone\u2019s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-837\" src=\"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors.png\" alt=\"\" width=\"1242\" height=\"309\" srcset=\"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors.png 1242w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-300x75.png 300w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-768x191.png 768w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-1024x255.png 1024w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-520x129.png 520w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-1140x284.png 1140w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-150x37.png 150w, https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/01\/Past-Colors-500x124.png 500w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<p>The color selected as our Pantone Color of the Year 2018 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.<\/p>\n<p>For more information on the Pantone Color of the Year for 2018, please visit\u00a0<a href=\"https:\/\/www.pantone.com\/color-of-the-year-2018\" target=\"_blank\" rel=\"noopener\">www.pantone.com\/color-of-the-year-2018<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About The Pantone Color Institute\u2122<\/strong><\/p>\n<p>The Pantone Color Institute\u2122 is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>About Pantone<\/strong><\/p>\n<p>Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.<\/p>\n<p>Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes.<\/p>\n<p>Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute\u2122, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at\u00a0<a href=\"http:\/\/www.pantone.com\/\" target=\"_blank\" rel=\"noopener\">www.pantone.com<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p>(212) 352 4651 | <a href=\"&#109;&#x61;i&#108;&#x74;o&#58;&#x50;a&#x6e;&#x74;&#111;&#x6e;e&#64;&#x4b;w&#105;&#x74;t&#x6b;&#x65;&#110;&#x2e;&#x63;&#111;&#x6d;\">P&#97;&#x6e;&#x74;&#x6f;n&#101;&#x40;&#x4b;&#x77;i&#116;&#x74;&#x6b;&#x65;n&#46;&#x63;&#x6f;&#x6d;<\/a><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pantone Unveils Color of the Year 2018 Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, Ultra Violet, as the Pantone\u00ae Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. \u201cWe are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,\u201d said Leatrice Eiseman, Executive Director of the Pantone Color Institute. \u201cFrom exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.\u201d Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[14,20],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-news","category-retailer-news","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inventive and imaginative: Ultra Violet lights the way to what is yet to come - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/inventive-and-imaginative-ultra-violet-lights-the-way-to-what-is-yet-to-come\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventive and imaginative: Ultra Violet lights the way to what is yet to come - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"Pantone Unveils Color of the Year 2018 Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, Ultra Violet, as the Pantone\u00ae Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. \u201cWe are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,\u201d said Leatrice Eiseman, Executive Director of the Pantone Color Institute. \u201cFrom exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.\u201d Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. 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A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. \u201cWe are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,\u201d said Leatrice Eiseman, Executive Director of the Pantone Color Institute. \u201cFrom exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.\u201d Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. 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