{"id":7057,"date":"2021-06-01T07:52:40","date_gmt":"2021-06-01T05:52:40","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=7057"},"modified":"2021-06-01T09:33:00","modified_gmt":"2021-06-01T07:33:00","slug":"sneak-peek-ladybird-new-brand-identity-2022-collection","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/sneak-peek-ladybird-new-brand-identity-2022-collection\/","title":{"rendered":"Sneak Peek! Ladybird New Brand Identity & 2022 Collection"},"content":{"rendered":"

Driven by passion, enthusiasm, extensive bridal know-how and understanding of brides demands, Head of Design and Creative Director Ingrid van den Brink, has been guiding the brand to its current leading status in Northern Europe. \u201cAs the world is \u2018going global\u2019 we adapted the collection and look and feel to a modern, fresh and international look to appeal to brides all over the world.\u201d<\/strong><\/p>\n

\"\"

Head of Design and Creative Director Ingrid van den Brink<\/p><\/div>\n

\n

For more than twenty-five years, the red ladybug symbol was part of Ladybird\u2019s corporate identity. This symbol for happiness and love is replaced by a brand palette of seven lucky charms. These are used to strengthen the \u2018Lucky in Love<\/strong>\u2019 message of the brand. Each charm and icon also speak to slightly different audience groups and demographics.<\/p>\n

\"\"Lucky Charms come up in every culture, but what do they mean?<\/strong><\/p>\n

Heart-shaped key<\/strong>: Openness<\/p>\n

Clover:<\/strong> Faith, Hope and Love<\/p>\n

Horseshoe:<\/strong> Protection<\/p>\n

Ladybird<\/strong>: Lady Luck and Prosperity<\/p>\n

Eye Charm:<\/strong> Wealth<\/p>\n

Lock with hearth:<\/strong> Unlock Potential<\/p>\n

Shooting Star:<\/strong> Luck and Wishes<\/p>\n

 <\/p>\n

The new identity will be revealed to \u2018brides to be\u2019 end of August together with the launch of the new, refreshed website and the new 2022 Ladybird \u2018Riviera Dreaming\u2019 collection. The new dresses will be available in stores August\/September 2021.<\/p>\n

\n

The Newness of the Collection:<\/em><\/p>\n

SOPHISTICATED SEE THROUGH<\/strong><\/p>\n

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Edgy see through details from strategically placed lace appliques, to open backs to revealing illusion necklines cover all the right areas and keep just the right amount bare.<\/p>\n

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\n

DREAMY NEW LACE<\/strong><\/p>\n

\"\"
\nThe talented team created a new romantic elegance with feminine accents. Bodices accentuated with exciting new types of lace, dip into a feminine V-neckline while subtle sequins add a touch of shine and shimmer<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\n

SLEEVES FOR EVERY STYLE<\/strong><\/p>\n

\"\"<\/p>\n

Gowns with long, fitted sleeves have been bride\u2019s favorites thanks to their versatility and elegance for many years. We added an intricate, detachable lace sleeves, puffy balloon sleeves or sweet illusion sleeves to add to a charming and romantic look.<\/p>\n

\"\"<\/p>\n

Discover the new 2022 Collection at the Interbride fair in Dusseldorf (11-13 July 2021) Register now!<\/a><\/strong><\/p>\n

Ladybird is the quality brand on an entry to luxury level of international bridal wear leader Pronovias Group. Ladybird appeals to a broad group of brides offering accessible wedding dresses with impeccable fit and up to date design. www.ladybird.nl<\/a><\/strong><\/p>\n

Ladybird Instagram<\/a>, Pinterest<\/a>, Facebook<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Driven by passion, enthusiasm, extensive bridal know-how and understanding of brides demands, Head of Design and Creative Director Ingrid van den Brink, has been guiding the brand to its current leading status in Northern Europe. \u201cAs the world is \u2018going global\u2019 we adapted the collection and look and feel to a modern, fresh and international look to appeal to brides all over the world.\u201d For more than twenty-five years, the red ladybug symbol was part of Ladybird\u2019s corporate identity. This symbol for happiness and love is replaced by a brand palette of seven lucky charms. These are used to strengthen the \u2018Lucky in Love\u2019 message of the brand. Each charm and icon also speak to slightly different audience groups and demographics. Lucky Charms come up in every culture, but what do they mean? Heart-shaped key: Openness Clover: Faith, Hope and Love Horseshoe: Protection Ladybird: Lady Luck and Prosperity Eye Charm: Wealth Lock with hearth: Unlock Potential Shooting Star: Luck and Wishes   The new identity will be revealed to \u2018brides to be\u2019 end of August together with the launch of the new, refreshed website and the new 2022 Ladybird \u2018Riviera Dreaming\u2019 collection. The new dresses will be available in stores […]<\/p>\n","protected":false},"author":1,"featured_media":7058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,14,20,62],"tags":[],"class_list":["post-7057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer-news","category-news","category-retailer-news","category-top-news"],"yoast_head":"\nSneak Peek! 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