After a successful event in 2020 , with once again more exhibitors and visitors than in previous years, the organizer of the ABC Salon, AVR Messe- und Veranstaltung GmbH, is pleased to announce the date of the next order days for evening, bridal and cocktail fashion: The ABC- Salon 2021 will take place from February 13th to 14th, 2021 in the MOC event center in Munich. This is a Saturday and Sunday instead of the previous Sunday and Monday. The change in the days of the event enables visitors to limit their participation on the order days to the weekend or to extend their stay in the fashion metropolis of Munich beyond Valentine’s Day.<\/p>\n
More space for new things<\/strong><\/p>\n Another very promising innovation will be with the presentation of the evening, bridal and cocktail fashion collections in Atrium 3 + 4: The current plan is for the ABC Salon to occupy two atriums in the Munich MOC for the first time, thus doubling the exhibition space. Already at the beginning of the registration phase, there was a high level of interest among the potential participants, which is not surprising, since the attractiveness of the event increases from event to event – both on the part of the exhibiting companies and the trade visitors.<\/p>\n The exchange with industry colleagues and the successful mix of well-known and new labels are just as much a part of the ABC-Salon’s DNA as a multitude of services that the organizer offers the participants and a pleasant atmosphere that forms the perfect setting for concentrated work. As the first order platform at the start of the season, the event will also inspire in the coming year with an exclusive preview of the new collections and many highlights such as a fashion show with selected key pieces. After the year 2020 brought many challenges with it, the industry is starting a promising new season with new momentum at the ABC Salon 2021.<\/p>\n