NEW YORK, April 30, 2020 – Justin Alexander begins to host virtual trunk shows for its brides, a first for both the company and the industry during an unprecedented time.<\/p>\n
Starting today, the bridal powerhouse will be showcasing its brand-new Fall Winter 2020 gowns from its Justin Alexander, Adore by Justin Alexander, Lillian West and Sincerity Bridal collections live through the brands\u2019 public Facebook pages. In addition to walking through the collections style by style and featuring videos of the product on models, the creative team will also be giving fit and style recommendations for different body types and tastes, sharing customization options and answering questions from brides around the world.<\/p>\n
\u201cWe are able to do this because we have hundreds of retail partners globally who are offering virtual consultations,\u201d says CEO Justin Warshaw. \u201cAs we are 100% wholesale, our virtual trunk shows are designed to drive traffic and business for our retailers. Naturally, the next step for brides is to connect with the stores one-on-one.\u201d<\/p>\n
Whether brides are starting their gown search, looking for a second dress, wondering about timing and delivery, seeking alterations or guidance on product care, their local bridal shop is their best resource.<\/p>\n
Given the range of services that stores are able to offer and the local restrictions that they are facing currently, virtual consultations take all forms and sizes.<\/p>\n
\u201cWe encourage our retailers to approach virtual consultations as a relationship-building exercise first and foremost,\u201d adds Warshaw. \u201cWe are seeing the full spectrum, however, whether it is shops starting conversations with new customers, doing virtual fittings, adding to their in-store appointment bookings or even closing sales through these virtual consultations.\u201d<\/p>\n
As stores from Hong Kong to Houston to Hamburg prepare to reopen in May, the virtual format may be here to stay. Stores and brides alike are cautious. Moving forward, many shops are restricting their appointment sizes for safety and continuing to engage their brides in virtual yet creative ways, whether having brides try on gown favorites for friends and family at a distance or looping in their bridal party from afar for a quick \u201cI Said Yes to the Dress\u201d celebration in store.<\/p>\n