{"id":1861,"date":"2018-04-17T15:28:31","date_gmt":"2018-04-17T13:28:31","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=1861"},"modified":"2018-05-02T10:03:55","modified_gmt":"2018-05-02T08:03:55","slug":"enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\/","title":{"rendered":"Enthusiasm and Appreciation: A Seminar with Wendy Rivera"},"content":{"rendered":"<blockquote><p>Enthusiasm and appreciation- without these two qualities, bridal fashion retailers can pack\u00a0up and be on their way, reveals Wendy Rivera at her London Bridal Week seminar.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p>She has to know. Wendy Rivera, a US-American is an internationally renowned expert in the bridal fashion industry and specializes in helping retailers get started. &#8220;Do not worry about the brides buying their gowns online,&#8221; she says. &#8220;Worry about those who you lost in the end and left your shop without a dress.&#8221;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>The key to success lies in the relationship that the bridal sales consultant builds with the bride. &#8220;When a woman enters the store, we have to celebrate her and her life as if she were part of the family,&#8221; urges Rivera. An open body language, a positive facial expression, and an honest interest in the life story of the brides are a prerequisite for success. &#8220;Let her show you the ring and try to get to know the woman, so you can be a real help in choosing a dress,&#8221; says Rivera.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>All too often, Rivera has observed brides being exposed to the \u201cClassic Clipboard Fail\u201d on retailer visits. &#8220;The sellers approach the women with clipboard and ask for all of their information at the very beginning of the visit. By doing this, you aren\u2019t able to build that friendly relationship. Rivera, with flowing long brown curls and exuberating motivational strength, brings everything to a point when she says, \u201cOn the contrary: If I were the bride, I would feel like I was visiting a dentist. There is plenty of opportunity to ask about the exact wedding date at a later time.&#8221;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&#8220;At the beginning of an appointment , you have to convey to the bride: You are good,\u00a0You\u00a0have everything, You are special.&#8221; Often when it\u2019s not that easy when the bride has several companions attending, but this kind of attitude has a positive influence. &#8220;Be in Team Bride. Don&#8217;t be someone the group has the feeling they need to protect the bride from. The consultant who comes across as a pure salesperson, loses.\u201d Rivera is convinced that whoever exudes enthusiasm and takes the bride seriously, gets it all back in return.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>This principle applies not only in dealing with bridal sales consultants but also for the boutique managers. &#8220;The sales consultants are the engine of the company,&#8221; says Rivera, advocating a positive working atmosphere. &#8220;Do not put pressure on your sellers. This inhibits creativity and creates a climate of fear in your shop. In turn, your customer senses that, &#8220;says the industry expert.\u00a0 &#8220;Enthusiasm\u00a0can\u00a0only\u00a0be\u00a0created\u00a0if\u00a0it\u00a0exemplified.&#8221;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Also in terms of social media Rivera considers rethinking. Recently, Facebook changed its algorithm. Advertising content now has a lower visibility than posts that directly interact with friends. &#8220;That&#8217;s not a disadvantage. Don\u2019t just make\u00a0social media\u00a0posts, but direct contact with your customers&#8221;,\u00a0advises Rivera. &#8220;Enthusiastic comments from real brides bring you much further than\u00a0over-elaborate\u00a0staging.&#8221; For them the same applies: those who feel appreciated, are appreciative in return.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enthusiasm and appreciation- without these two qualities, bridal fashion retailers can pack\u00a0up and be on their way, reveals Wendy Rivera at her London Bridal Week seminar.\u00a0\u00a0 She has to know. Wendy Rivera, a US-American is an internationally renowned expert in the bridal fashion industry and specializes in helping retailers get started. &#8220;Do not worry about the brides buying their gowns online,&#8221; she says. &#8220;Worry about those who you lost in the end and left your shop without a dress.&#8221;\u00a0\u00a0 The key to success lies in the relationship that the bridal sales consultant builds with the bride. &#8220;When a woman enters the store, we have to celebrate her and her life as if she were part of the family,&#8221; urges Rivera. An open body language, a positive facial expression, and an honest interest in the life story of the brides are a prerequisite for success. &#8220;Let her show you the ring and try to get to know the woman, so you can be a real help in choosing a dress,&#8221; says Rivera.\u00a0 All too often, Rivera has observed brides being exposed to the \u201cClassic Clipboard Fail\u201d on retailer visits. &#8220;The sellers approach the women with clipboard and ask for all of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[14,20,62],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","category-retailer-news","category-top-news","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enthusiasm and Appreciation: A Seminar with Wendy Rivera - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enthusiasm and Appreciation: A Seminar with Wendy Rivera - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"Enthusiasm and appreciation- without these two qualities, bridal fashion retailers can pack\u00a0up and be on their way, reveals Wendy Rivera at her London Bridal Week seminar.\u00a0\u00a0 She has to know. Wendy Rivera, a US-American is an internationally renowned expert in the bridal fashion industry and specializes in helping retailers get started. &#8220;Do not worry about the brides buying their gowns online,&#8221; she says. &#8220;Worry about those who you lost in the end and left your shop without a dress.&#8221;\u00a0\u00a0 The key to success lies in the relationship that the bridal sales consultant builds with the bride. &#8220;When a woman enters the store, we have to celebrate her and her life as if she were part of the family,&#8221; urges Rivera. An open body language, a positive facial expression, and an honest interest in the life story of the brides are a prerequisite for success. &#8220;Let her show you the ring and try to get to know the woman, so you can be a real help in choosing a dress,&#8221; says Rivera.\u00a0 All too often, Rivera has observed brides being exposed to the \u201cClassic Clipboard Fail\u201d on retailer visits. &#8220;The sellers approach the women with clipboard and ask for all of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bridal-times.com\/en\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridal Times\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T13:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-02T08:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2018\/04\/Hauptbild3_preview-a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1272\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bridaltimes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bridaltimes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/\"},\"author\":{\"name\":\"bridaltimes\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/#\\\/schema\\\/person\\\/0cacab21959ff0e85a6cfc04b049c97e\"},\"headline\":\"Enthusiasm and Appreciation: A Seminar with Wendy Rivera\",\"datePublished\":\"2018-04-17T13:28:31+00:00\",\"dateModified\":\"2018-05-02T08:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/\"},\"wordCount\":517,\"image\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Hauptbild3_preview-a.jpg\",\"articleSection\":[\"News\",\"Retailer-News\",\"Top-News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/\",\"url\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/enthusiasm-and-appreciation-keys-to-retailer-success-a-seminar-with-wendy-rivera\\\/\",\"name\":\"Enthusiasm and Appreciation: A Seminar with Wendy Rivera - 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