{"id":16456,"date":"2026-02-10T11:13:44","date_gmt":"2026-02-10T10:13:44","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=16456"},"modified":"2026-02-10T11:31:25","modified_gmt":"2026-02-10T10:31:25","slug":"just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\/","title":{"rendered":"Just Brides hosts \u201cInsider Day\u201d for Bridal Retailers in the DACH Region"},"content":{"rendered":"<blockquote><p>The new business year begins with great anticipation, tempered by concerns about the challenges ahead in 2026. For many bridal retailers attending Insiders Day, it started with fresh energy, optimism, and inspiration for a new path forward.<\/p><\/blockquote>\n<p>On January 26, the marketing experts at <strong>Just Brides<\/strong> hosted their annual &#8220;Insiders Day&#8221; for bridal retailers at their home base in Fulda, Germany. Held at the start of the year, the event was designed to guide retailers through the year ahead, with topics ranging from leadership and mindset, to understanding and engaging the modern-day bride.<\/p>\n<p><strong data-start=\"785\" data-end=\"846\">Peter Michel, founder of Just Brides and marketing expert,<\/strong> was the first to take the stage, welcoming participants and opening the seminar with an overview of how rapidly the marketing landscape is changing. He emphasized the need for bridal retailers to adapt to a new era of marketing, understand the growing impact of AI on the industry, and embrace these changes in order to connect with today\u2019s brides.<\/p>\n<div id=\"attachment_16140\" style=\"width: 1041px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16140\" class=\"wp-image-16140 size-full\" src=\"https:\/\/www.bridal-times.com\/de\/wp-content\/uploads\/2026\/02\/Just-Brides-Insider-Day-047-Kopie.jpg\" alt=\"\" width=\"1031\" height=\"688\" \/><p id=\"caption-attachment-16140\" class=\"wp-caption-text\">Founder of Just Brides, Peter Michel<\/p><\/div>\n<p>Before the Just Brides team dove into the world of AI, social media, and marketing, Peter invited bridal shop owner <strong data-start=\"902\" data-end=\"941\">Vanessa Huber, of Villa Engelsbraut<\/strong>, a well-known face in the bridal industry, to speak on the important topics of leadership and mindset. Vanessa addressed the common challenges bridal retailers face in their day-to-day operations and shared practical approaches for navigating them, while reminding attendees not to overlook their own well-being in the midst of stressful situations. It was in these moments that participants were able to reflect on their own experiences and learn new ways to respond to these challenges.<\/p>\n<div id=\"attachment_16141\" style=\"width: 1202px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16141\" class=\"wp-image-16141 size-full\" src=\"https:\/\/www.bridal-times.com\/de\/wp-content\/uploads\/2026\/02\/Just-Brides-Insider-Day-108-Kopie.jpg\" alt=\"\" width=\"1192\" height=\"795\" \/><p id=\"caption-attachment-16141\" class=\"wp-caption-text\">Vanessa Huber, Owner of Villa Engelsbraut Bridal Boutique<\/p><\/div>\n<p>After a lunch break and networking session, Peter brought in the Just Brides dream team to get participants up to speed on everything they need to know about today\u2019s marketing landscape. <strong>Hannah L\u00f6ser<\/strong> <strong>of Just Brides<\/strong> then immersed attendees in an entertaining yet inspirational look at how bridal retailers can work with photos and videos using AI tools. For many, this was uncharted territory, sparking both curiosity and enthusiastic discussion.<\/p>\n<div id=\"attachment_16146\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16146\" class=\"wp-image-16146 size-full\" src=\"https:\/\/www.bridal-times.com\/de\/wp-content\/uploads\/2026\/02\/Johannes-Ruppel-Fotograf_2026-01-26-Insider-Day-20264053-Kopie.jpg\" alt=\"\" width=\"1280\" height=\"854\" \/><p id=\"caption-attachment-16146\" class=\"wp-caption-text\">(from left to right) Tamara Wich, Katharina Gr\u00f6sch, Hannah L\u00f6\u00dfer, Peter Michel, Franziska Keil, Melisa G\u00fcvenc<\/p><\/div>\n<p><strong>Franziska Keidel of Just Brides<\/strong> was up next, highlighting the impact of AI and helping attendees decipher what is \u201creal or not real\u201d in AI-generated content, as well as what makes content go viral and which social media updates retailers should be aware of. <strong>Katharina Gr\u00f6sch of Just Brides<\/strong> then took the stage to introduce ChatGPT and explain how it can be used in daily business operations. For retailers who had never ventured into AI before, the presentations by the Just Brides marketing team provided valuable insight into available tools, how to use them, and how artificial intelligence can simplify workflows.<\/p>\n<div id=\"attachment_16147\" style=\"width: 1043px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16147\" class=\"wp-image-16147 size-full\" src=\"https:\/\/www.bridal-times.com\/de\/wp-content\/uploads\/2026\/02\/Just-Brides-Insider-Day-153-Kopie.jpg\" alt=\"\" width=\"1033\" height=\"689\" \/><p id=\"caption-attachment-16147\" class=\"wp-caption-text\">Sabine Steinbeck, Stress- und Resilience-Coach<\/p><\/div>\n<p>After a brief cupcake and coffee break, bridal retailers returned to their seats for a more reflective presentation by <strong data-start=\"874\" data-end=\"922\">stress and resilience coach Sabine Steinbeck<\/strong>. Building on the theme of mindset, Sabine explored the presence of negativity in everyday life, its impact on personal well-being, and shared simple yet effective practices retailers can incorporate into their daily routines to consciously shift their focus toward positivity and a healthy mindset.<\/p>\n<div id=\"attachment_16145\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16145\" class=\"wp-image-16145 size-full\" src=\"https:\/\/www.bridal-times.com\/de\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-6.-Feb.-2026-09_10_35.png\" alt=\"\" width=\"1280\" height=\"853\" \/><p id=\"caption-attachment-16145\" class=\"wp-caption-text\">Founder of Bridal Times, Adriana Weisenbach<\/p><\/div>\n<p data-start=\"1337\" data-end=\"1795\">Closing the program was <strong data-start=\"1361\" data-end=\"1402\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Adriana Weisenbach<\/span><\/span><\/strong>, <strong>founder and managing director of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Bridal Times<\/span><\/span><\/strong>. She offered an insightful perspective on the current state of the bridal industry, its development in the aftermath of the coronavirus crisis, and how bridal retailers can maintain a positive mindset and make confident business decisions, even when the world around them feels as though it\u2019s working against them.<\/p>\n<p data-start=\"1802\" data-end=\"2001\">The day concluded with an after-party, where bridal retailers enjoyed drinks, hors d\u2019oeuvres, and an evening of networking, providing the perfect setting for continued exchange and new connections.<\/p>\n<p data-start=\"2008\" data-end=\"2213\"><strong>On behalf of Bridal Times, we would like to thank <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Just Brides<\/span><\/span> for the special invitation and for the opportunity to be part of such a valuable event for the bridal industry.<\/strong><\/p>\n<p>For further information about Peter and Just Brides in the German language, visit: <a href=\"https:\/\/justbrides.de\/\" target=\"_blank\" rel=\"noopener\"><strong>\u201eJust Brides- Online Marketing f\u00fcr Bridal Stores\u201c<\/strong><\/a><\/p>\n<p>Photo Source: <a href=\"https:\/\/www.johannesruppel.de\/\" target=\"_blank\" rel=\"noopener\">Johannes Ruppel Fotografie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new business year begins with great anticipation, tempered by concerns about the challenges ahead in 2026. For many bridal retailers attending Insiders Day, it started with fresh energy, optimism, and inspiration for a new path forward. On January 26, the marketing experts at Just Brides hosted their annual &#8220;Insiders Day&#8221; for bridal retailers at their home base in Fulda, Germany. Held at the start of the year, the event was designed to guide retailers through the year ahead, with topics ranging from leadership and mindset, to understanding and engaging the modern-day bride. Peter Michel, founder of Just Brides and marketing expert, was the first to take the stage, welcoming participants and opening the seminar with an overview of how rapidly the marketing landscape is changing. He emphasized the need for bridal retailers to adapt to a new era of marketing, understand the growing impact of AI on the industry, and embrace these changes in order to connect with today\u2019s brides. Before the Just Brides team dove into the world of AI, social media, and marketing, Peter invited bridal shop owner Vanessa Huber, of Villa Engelsbraut, a well-known face in the bridal industry, to speak on the important topics of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286,20,62],"tags":[],"class_list":["post-16456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-retailer-news","category-top-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just Brides hosts \u201cInsider Day\u201d for Bridal Retailers in the DACH Region - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just Brides hosts \u201cInsider Day\u201d for Bridal Retailers in the DACH Region - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"The new business year begins with great anticipation, tempered by concerns about the challenges ahead in 2026. For many bridal retailers attending Insiders Day, it started with fresh energy, optimism, and inspiration for a new path forward. On January 26, the marketing experts at Just Brides hosted their annual &#8220;Insiders Day&#8221; for bridal retailers at their home base in Fulda, Germany. Held at the start of the year, the event was designed to guide retailers through the year ahead, with topics ranging from leadership and mindset, to understanding and engaging the modern-day bride. Peter Michel, founder of Just Brides and marketing expert, was the first to take the stage, welcoming participants and opening the seminar with an overview of how rapidly the marketing landscape is changing. He emphasized the need for bridal retailers to adapt to a new era of marketing, understand the growing impact of AI on the industry, and embrace these changes in order to connect with today\u2019s brides. Before the Just Brides team dove into the world of AI, social media, and marketing, Peter invited bridal shop owner Vanessa Huber, of Villa Engelsbraut, a well-known face in the bridal industry, to speak on the important topics of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bridal-times.com\/en\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridal Times\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T10:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T10:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2026\/02\/Just-Brides-Insider-Day-038-Kopie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bridaltimes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bridaltimes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/\"},\"author\":{\"name\":\"bridaltimes\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/#\\\/schema\\\/person\\\/0cacab21959ff0e85a6cfc04b049c97e\"},\"headline\":\"Just Brides hosts \u201cInsider Day\u201d for Bridal Retailers in the DACH Region\",\"datePublished\":\"2026-02-10T10:13:44+00:00\",\"dateModified\":\"2026-02-10T10:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/\"},\"wordCount\":744,\"image\":{\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Just-Brides-Insider-Day-038-Kopie.jpg\",\"articleSection\":[\"Business\",\"Retailer-News\",\"Top-News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/\",\"url\":\"https:\\\/\\\/www.bridal-times.com\\\/en\\\/just-brides-hosts-insider-day-for-bridal-retailers-in-the-dach-region\\\/\",\"name\":\"Just Brides hosts \u201cInsider Day\u201d for Bridal Retailers in the DACH Region - 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For many bridal retailers attending Insiders Day, it started with fresh energy, optimism, and inspiration for a new path forward. On January 26, the marketing experts at Just Brides hosted their annual &#8220;Insiders Day&#8221; for bridal retailers at their home base in Fulda, Germany. Held at the start of the year, the event was designed to guide retailers through the year ahead, with topics ranging from leadership and mindset, to understanding and engaging the modern-day bride. Peter Michel, founder of Just Brides and marketing expert, was the first to take the stage, welcoming participants and opening the seminar with an overview of how rapidly the marketing landscape is changing. He emphasized the need for bridal retailers to adapt to a new era of marketing, understand the growing impact of AI on the industry, and embrace these changes in order to connect with today\u2019s brides. 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