{"id":1522,"date":"2018-02-21T14:01:03","date_gmt":"2018-02-21T13:01:03","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=1522"},"modified":"2018-02-21T14:10:37","modified_gmt":"2018-02-21T13:10:37","slug":"influencer-iskra-lawrence-fronts-justin-alexander-new-campaign-be-you","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/influencer-iskra-lawrence-fronts-justin-alexander-new-campaign-be-you\/","title":{"rendered":"Influencer Iskra Lawrence Fronts Justin Alexander New Campaign: Be You"},"content":{"rendered":"<blockquote><p>Justin Alexander wedding dresses are designed for every body, every personality, and every bride.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Justin Alexander, a global name in wedding dress design, announces today the launch of a new campaign with model and body positivism advocate Iskra Lawrence (@Iskra 4m IG). The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body.<\/p>\n<p>\u201cOne of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,\u201d says Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. \u201cIskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.\u201d<\/p>\n<p>\u201cI had my own trials and tribulations with body image,\u201d says British-born model, Lawrence. \u201cI had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.\u201d<\/p>\n<p>From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses for every body type, every personality, and every style. The collection ranges from US sizes 2-32 with no upcharge for plus sizes \u2013 a major advantage for the bride-to-be.<\/p>\n<p>The new campaign, featuring both Justin Alexander and Justin Alexander Signature, was shot at the Baccarat Hotel New York, the first hotel and global flagship for the 252-year-old Baccarat crystal brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Justin Alexander<\/strong><br \/>\nWebsite: <a href=\"https:\/\/www.justinalexander.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.justinalexander.com<\/a><\/p>\n<p><strong>Justin Alexander Signature<\/strong><br \/>\nWebsite:\u00a0<a href=\"https:\/\/www.justinalexander.com\/justin-alexander-signature\/\" target=\"_blank\" rel=\"noopener\">www.justinalexander.com\/justin-alexander-signature\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Justin Alexander wedding dresses are designed for every body, every personality, and every bride. &nbsp; Justin Alexander, a global name in wedding dress design, announces today the launch of a new campaign with model and body positivism advocate Iskra Lawrence (@Iskra 4m IG). The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body. \u201cOne of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,\u201d says Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. \u201cIskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.\u201d \u201cI had my own trials and tribulations with body image,\u201d says British-born model, Lawrence. \u201cI had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.\u201d From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[17,14,62],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-designer-news","category-news","category-top-news","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Iskra Lawrence Fronts Justin Alexander New Campaign: Be You - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/influencer-iskra-lawrence-fronts-justin-alexander-new-campaign-be-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Iskra Lawrence Fronts Justin Alexander New Campaign: Be You - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"Justin Alexander wedding dresses are designed for every body, every personality, and every bride. &nbsp; Justin Alexander, a global name in wedding dress design, announces today the launch of a new campaign with model and body positivism advocate Iskra Lawrence (@Iskra 4m IG). The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body. \u201cOne of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,\u201d says Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. \u201cIskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.\u201d \u201cI had my own trials and tribulations with body image,\u201d says British-born model, Lawrence. \u201cI had gone through a lot starting from my teenage years. 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