{"id":12188,"date":"2024-02-02T09:59:22","date_gmt":"2024-02-02T08:59:22","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=12188"},"modified":"2024-02-06T16:20:25","modified_gmt":"2024-02-06T15:20:25","slug":"tres-chic-celebrates-60th-anniversary-with-new-collections","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/tres-chic-celebrates-60th-anniversary-with-new-collections\/","title":{"rendered":"Tr\u00e8s Chic Celebrates 60th Anniversary with New Collections"},"content":{"rendered":"

Tr\u00e8s Chic Bridal Wear <\/strong>celebrates six decades of timeless elegance, craftmanship and enduring committment to their bridal boutiques and brides.<\/p><\/blockquote>\n

Bridal Times had the great opportunity to catch up with Rolf Kuipers, General Manager\u00a0of Tr\u00e8s Chic<\/strong> to tell us more about the company’s 60th Anniversary and the exciting new collections we can expect to see this year!<\/p>\n

\n
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Rolf Kuipers, General Manager of Tr\u00e8s Chic<\/p><\/div>\n

\n

Congratulations to the Tr\u00e8s Chic Team on your 60th Anniversary! What do you think has been some core elements that has kept the company so strong over the years?<\/strong><\/p>\n

Being humble and nimble has been one of the most important aspects of how we adapt quickly and respond to our customer\u2019s needs. That\u2019s been a very important part of how we are able to keep up with the ever-changing landscape of the Bridal Industry.<\/p>\n

Owning our production and manufacturing is definitely a significant competitive advantage, because while many other brands operate at the whim of third party manufacturers, we are able to control all aspects of production and shipments.<\/p>\n

Lastly, we are a family owned business, and while we have a great team at Tr\u00e8s Chic, we treat everyone like family. We care about the business together, we solve problems together, and we foster a great creative environment where people can excel at being the best they can be, from logistics to design and everything in-between.<\/p>\n

In light of the 60th Diamond Jubilee, Tr\u00e8s Chic will be launching 2 new collections in 2024! Tell us about it!<\/strong><\/p>\n

To round-out our current assortment of brands, the newest collections \u201cAvec Amour by Tr\u00e8s Chic<\/strong>\u201d and the \u201cJubilee Collection by Tr\u00e8s Chic<\/strong>\u201d will offer more diversity to ours current brand line-up.<\/p>\n

\"\"

Avec Amour by Tr\u00e8s Chic Collection<\/p><\/div>\n

We know there are bride\u2019s looking for more value and affordability, and so we have created “Avec Amour by Tr\u00e8s Chic<\/strong>” to offer fantastic designs at an exceptional price. Avec Amour will appeal to those brides who may have a more limited budget and still want to look great on their wedding day.<\/p>\n

In honor of our 60th Diamond Jubilee in 2024, we also created a new collection of elegant princess ball gown styles under the brand name \u201cJubilee Collection by Tr\u00e8s Chic<\/strong>“.<\/p>\n

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Jubilee Collection by Tr\u00e8s Chic<\/p><\/div>\n

Ball gowns are still being requested for the bride that really wants to feel glamorous and like a princess. We want to make sure that we offer exactly what the brides are looking for so that the very latest styles that the customer is seeing in social media and online, is available for her to purchase with our retail partners.<\/p>\n

\"\"

Jubilee Collection by Tr\u00e8s Chic<\/p><\/div>\n

What are some other additional highlights we can expect to see in the upcoming collections?<\/strong><\/p>\n

The design department at Tr\u00e8s Chic also heard from retailers of the importance of adding styles that are simple and elegant, without lace appliqu\u00e9s or, for example, tulle or soft net. To respond to that need, Tr\u00e8s Chic designed a series of elegant plain style wedding gowns, created in a new stretch mikado fabric that is soft, light and easy to wear for the bride.<\/p>\n

\"\"

Made to Love Collection by by Tr\u00e8s Chic<\/p><\/div>\n

These gowns are truly special and beautiful. We researched a lot of different fabrics to make sure we deliver something that would be truly affordable and most importantly, elegant and highly flattering for any bride.<\/p>\n

For these final styles, we have used a beautiful stretch Mikado fabric that has been uniquely created to be soft, elegant, and unlike traditional Mikado, has a very flattering stretch in the weave making the dresses magnificently comfortable and yet elegant and breathtaking.<\/p>\n

\"\"

Made to Love Collection by by Tr\u00e8s Chic<\/p><\/div>\n

Have you seen any particular trends or styles that are popular with brides at the moment?<\/strong><\/p>\n

We are seeing trends in all different design aspects. We see that the bride today has more global access and sees styles that are from all corners of the world. We see however, more than ever, that A-line styles that make the bride look \u201ca million bucks\u201d is really important.<\/p>\n

\"\"

Made to Love Collection by by Tr\u00e8s Chic<\/p><\/div>\n

The brides over the last 15 years have been getting a little older. And with that, she wants to show her sophisticated and elegant side, an acknowledgment that she\u2019s a successful woman in her own right. Perhaps as a professional, perhaps as a mother, perhaps as a woman who\u2019s already established her independence. And this is irrespective of the price she\u2019s paying for the dress.<\/p>\n

\"\"

Made to Love Collection by by Tr\u00e8s Chic<\/p><\/div>\n

Alternate fabrics to tulle are very important. Mikado, Satin, Chiffon and Crepe are at the top of the list as an alternative to the classic tulle style.<\/p>\n

Tr\u00e8s Chic is known for their excellent customer service. How important is it to maintain a strong business relationship with bridal shops?<\/strong><\/p>\n

This is what we live and breathe every single day.<\/p>\n

It\u2019s the cornerstone of how we approach the business and our business partners; the independent shop owners.<\/p>\n

We all know, there is no forgiveness from any bride when things do not go smoothly or correctly. There are no alternatives to something promised.<\/p>\n

Our reputation is the shops reputation. We value that beyond anything else.<\/p>\n

How has Tr\u00e8s Chic been able to better service and support their boutiques throughout the year?<\/strong><\/p>\n

We are very easy to work with. No political environments or red tape, just a solution oriented approach to ensuring our retail store partners have everything they need to be successful with Tr\u00e8s Chic product. Their success is ultimately our success too. We have always honored that approach with our business partners.<\/p>\n

\u00a0What is next for Tr\u00e8s Chic?<\/strong><\/p>\n

We have started working on design development for 2026 – and we will have a few more surprises in- store then.<\/p>\n

In the mean time, we are also excited that the business is in transition to the 3rd generation of the family bringing a new perspective and fresh approach to the business. Our approach to technology, process and business strategy has already supported amazing initiatives and growth for the company, and with that, the future of Tr\u00e8s Chic over the next 60 years, looks as bright and progressive as it\u2019s last 60 years years!<\/p>\n

For further information on the company and brand, visit Tr\u00e8s Chic Bridal Wear<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e8s Chic Bridal Wear celebrates six decades of timeless elegance, craftmanship and enduring committment to their bridal boutiques and brides. Bridal Times had the great opportunity to catch up with Rolf Kuipers, General Manager\u00a0of Tr\u00e8s Chic to tell us more about the company’s 60th Anniversary and the exciting new collections we can expect to see this year! Congratulations to the Tr\u00e8s Chic Team on your 60th Anniversary! What do you think has been some core elements that has kept the company so strong over the years? Being humble and nimble has been one of the most important aspects of how we adapt quickly and respond to our customer\u2019s needs. That\u2019s been a very important part of how we are able to keep up with the ever-changing landscape of the Bridal Industry. Owning our production and manufacturing is definitely a significant competitive advantage, because while many other brands operate at the whim of third party manufacturers, we are able to control all aspects of production and shipments. Lastly, we are a family owned business, and while we have a great team at Tr\u00e8s Chic, we treat everyone like family. We care about the business together, we solve problems together, and we […]<\/p>\n","protected":false},"author":1,"featured_media":12190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,20,62],"tags":[],"class_list":["post-12188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer-news","category-retailer-news","category-top-news"],"yoast_head":"\nTr\u00e8s Chic Celebrates 60th Anniversary with New Collections - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/tres-chic-celebrates-60th-anniversary-with-new-collections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00e8s Chic Celebrates 60th Anniversary with New Collections - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e8s Chic Bridal Wear celebrates six decades of timeless elegance, craftmanship and enduring committment to their bridal boutiques and brides. Bridal Times had the great opportunity to catch up with Rolf Kuipers, General Manager\u00a0of Tr\u00e8s Chic to tell us more about the company’s 60th Anniversary and the exciting new collections we can expect to see this year! Congratulations to the Tr\u00e8s Chic Team on your 60th Anniversary! What do you think has been some core elements that has kept the company so strong over the years? Being humble and nimble has been one of the most important aspects of how we adapt quickly and respond to our customer\u2019s needs. That\u2019s been a very important part of how we are able to keep up with the ever-changing landscape of the Bridal Industry. Owning our production and manufacturing is definitely a significant competitive advantage, because while many other brands operate at the whim of third party manufacturers, we are able to control all aspects of production and shipments. 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