{"id":11921,"date":"2023-12-27T10:13:16","date_gmt":"2023-12-27T09:13:16","guid":{"rendered":"https:\/\/www.bridal-times.com\/en\/?p=11921"},"modified":"2023-12-27T13:28:33","modified_gmt":"2023-12-27T12:28:33","slug":"european-bridal-week-2024-a-glimpse-into-the-creating-difference-campaign-with-event-director-siegrid-hampsink","status":"publish","type":"post","link":"https:\/\/www.bridal-times.com\/en\/european-bridal-week-2024-a-glimpse-into-the-creating-difference-campaign-with-event-director-siegrid-hampsink\/","title":{"rendered":"European Bridal Week 2024: A Glimpse into the “Creating Difference” Campaign with Event Director, Siegrid Hampsink"},"content":{"rendered":"

After the launch of the EBW \u201cCreating Difference\u201d 2024 Campaign, Bridal Times had the chance to speak with Siegrid Hampsink, Event Director of the European Bridal Week<\/strong>, to learn more about the new campaign and what we can expect for next year\u2019s edition.<\/p><\/blockquote>\n

With a much-expanded European Bridal Week in 2023, what is it like for you and your team to prepare for next year\u2019s big and upcoming edition?<\/strong><\/p>\n

Year 2024 is going to mark the 10th anniversary of European Bridal Week, which has grown year after year to become the largest trade show for the bridal and fashion industry in northern Europe.<\/p>\n

When we look back on how far we have come together with all partners and friends within the trade, when we consider all we have accomplished, specific words come to mind \u2013 challenging, fulfilling, unexpected and humbling. But one word specifically stands out \u2013 grateful.<\/p>\n

We are grateful for all the support we have received over the past years, for all the valuable input we could implement within our process of change which has also given us an energy boost time and again, achieving the goal of \u201cBringing Back The Magic\u201d within pandemic times, and now where we are today with \u201cCelebrating Difference.\u201d<\/p>\n

All this we have brought to life together with our exhibitors and visitors with whom we are sharing this special passion for the industry of ours. And honestly, and that is what I can say on behalf of the whole team, we are more than just excited to create a show which opens new doors to future developments we need to embrace whilst \u201cCelebrating Difference\u201d.<\/p>\n

\"\"<\/p>\n

From this year\u2019s \u201cCelebrating Difference\u201d campaign, we have seen stunning imagery released. Please share with us this innovative vision of EBW and its\u2019 new approach.<\/strong><\/p>\n

Well, we all know that feeling, that change can be daunting, forcing us to leave our comfort zones and take risks. And with all the challenges we have to deal with in daily life, and the constant evolution of technology, change is inevitable. We would like to place these developments into a different light, because change also offers an opportunity for growth and success. This campaign is about welcoming change and discovering the beauty that comes with differences. We want to embrace this exciting time and create something beautiful out of it whilst celebrating it.<\/p>\n

\"\"<\/p>\n

This campaign is already different in itself. What was the mindset in creating such a unique look and feel for the campaign.<\/strong><\/p>\n

We have been shooting this campaign ourselves. I guess this is the most individual campaign a bridal and fashion trade show has ever seen. If you want to express what elevating difference, discovering difference, creating difference <\/em>and celebrating difference<\/em> truly means, it\u2019s not about choosing one campaign picture or letting AI do the job for you. It’s about representing what you believe in as a trade show that has a key goal: supporting the industry.
\nEmbracing Difference is the key to unlocking industry growth. And that is what we want to show.<\/p>\n

Of course, we need to make use of new technologies which are capable of generating novel creations by utilizing pre-existing resources. But we also need to consider that true creativity involves producing something that is derived from a new and untapped source; and that is what real fashion is about. Therefore, we had taken the decision to create this campaign as we did \u2013 with all the differences we want to show, embrace, and celebrate, whilst adding a unique perspective and vision to create something truly innovative and one-of-a-kind.<\/p>\n

\"\"<\/p>\n

We were in awe of the sheer size of the show floor and halls of European Bridal Week in 2023. Will we discover difference when it comes to the EBW 2024 floor plan? <\/strong><\/p>\n

Well, we are keen on visualising the theme of EBW 2024, also onsite on the show floor as we want to give our exhibitors the feeling of \u201cCelebrating Difference\u201d. Additionally, it\u2019s our goal to provide our visitors and exhibitors with an unforgettable experience in honor of the event’s 10-year anniversary. So, be excited to discover difference on the show floor of EBW 2024, when it comes to the look and feel.<\/p>\n

Again, European Bridal Week 2024 will be taking place across two halls with the Fashion Shows being located within an additional hall of Messe Essen. For EBW 2024, we will change the setting of hall 2, where visitors and exhibitors will also find a champagne bar next to a newly initiated Fashion Avenue in hall 2.<\/p>\n

\"\"<\/p>\n

So, EBW 2024 will bring great show highlights visitors can anticipate for?<\/strong><\/p>\n

That is what we want to create for our visitors and exhibitors, yes! With the new setting in hall 2 comes a bigger Designer Area in hall 2 as well. Here, retailers will discover the exclusive labels that raise the bar and set the trends for the seasons ahead – including the finest brands from Europe and beyond. These are the collections with striking personalities, that always make a statement, and where budget is of less concern than final impressions.<\/p>\n

Also, the EBW Fashion Shows are taking place again, highlighting the buying day on the Saturday and the Sunday. Among the brands taking part and showing their exclusive collections on the catwalk will be high-end international names as well as new labels, paving the way for fashion of tomorrow.<\/p>\n

\"\"<\/p>\n

This year European Bridal Week was awarded with \u201cBest Bridal Fashion Exhibition\u201d. What does this honour<\/strong> say about EBW position amongst key European trade shows in the bridal industry?<\/strong><\/p>\n

As a team, we still feel truly honoured and humbled about this award. We have always set new standards at EBW and saw renewed enthusiasm among those involved. EBW has long been an important force in northern Europe. But with receiving this award, European Bridal Week has firmly positioned itself on the global stage.<\/p>\n

And therefore, we are excited to bring the industry as a whole, a unique event in 2024 that will delight both visitors and exhibitors. With a perfect blend of bridal designs and fashion, we aim to provide an unparalleled experience. Be ready to order, and enjoy a show that is featuring difference like never before!<\/p>\n

We would like to thank Siegrid Hampsink of European Bridal Week for this interview.<\/p>\n

For further information, visit European Bridal Week.<\/a><\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

After the launch of the EBW \u201cCreating Difference\u201d 2024 Campaign, Bridal Times had the chance to speak with Siegrid Hampsink, Event Director of the European Bridal Week, to learn more about the new campaign and what we can expect for next year\u2019s edition. With a much-expanded European Bridal Week in 2023, what is it like for you and your team to prepare for next year\u2019s big and upcoming edition? Year 2024 is going to mark the 10th anniversary of European Bridal Week, which has grown year after year to become the largest trade show for the bridal and fashion industry in northern Europe. When we look back on how far we have come together with all partners and friends within the trade, when we consider all we have accomplished, specific words come to mind \u2013 challenging, fulfilling, unexpected and humbling. But one word specifically stands out \u2013 grateful. We are grateful for all the support we have received over the past years, for all the valuable input we could implement within our process of change which has also given us an energy boost time and again, achieving the goal of \u201cBringing Back The Magic\u201d within pandemic times, and now where […]<\/p>\n","protected":false},"author":1,"featured_media":11959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,14,20,62],"tags":[],"class_list":["post-11921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer-news","category-news","category-retailer-news","category-top-news"],"yoast_head":"\nEuropean Bridal Week 2024: A Glimpse into the "Creating Difference" Campaign with Event Director, Siegrid Hampsink - Bridal Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridal-times.com\/en\/european-bridal-week-2024-a-glimpse-into-the-creating-difference-campaign-with-event-director-siegrid-hampsink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Bridal Week 2024: A Glimpse into the "Creating Difference" Campaign with Event Director, Siegrid Hampsink - Bridal Times\" \/>\n<meta property=\"og:description\" content=\"After the launch of the EBW \u201cCreating Difference\u201d 2024 Campaign, Bridal Times had the chance to speak with Siegrid Hampsink, Event Director of the European Bridal Week, to learn more about the new campaign and what we can expect for next year\u2019s edition. 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With a much-expanded European Bridal Week in 2023, what is it like for you and your team to prepare for next year\u2019s big and upcoming edition? Year 2024 is going to mark the 10th anniversary of European Bridal Week, which has grown year after year to become the largest trade show for the bridal and fashion industry in northern Europe. When we look back on how far we have come together with all partners and friends within the trade, when we consider all we have accomplished, specific words come to mind \u2013 challenging, fulfilling, unexpected and humbling. But one word specifically stands out \u2013 grateful. 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