{"version":"1.0","provider_name":"Bridal Times","provider_url":"https:\/\/www.bridal-times.com\/en","author_name":"bridaltimes","author_url":"https:\/\/www.bridal-times.com\/en\/author\/bridaltimes\/","title":"Understanding the Bride - Why Business Psychology is Important - Bridal Times","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rhFAgww9W4\"><a href=\"https:\/\/www.bridal-times.com\/en\/understanding-the-bride-why-business-psychology-is-important\/\">Understanding the Bride &#8211; Why Business Psychology is Important<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bridal-times.com\/en\/understanding-the-bride-why-business-psychology-is-important\/embed\/#?secret=rhFAgww9W4\" width=\"600\" height=\"338\" title=\"&#8220;Understanding the Bride &#8211; Why Business Psychology is Important&#8221; &#8212; Bridal Times\" data-secret=\"rhFAgww9W4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bridal-times.com\/en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2022\/05\/Froder2.jpg","thumbnail_width":1280,"thumbnail_height":890,"description":"Known for his many years of experience in Business Psychology, Bridal Times had the opportunity to speak to Sebastain Fr\u00f6der to learn how much of a role Business Psychology plays in understanding and connecting with your brides. Sebastian, tell us what business psychology is and why is it important? Business psychology deals with psychological processes in business. In other words, how people experience something, how they react and make decisions. Out of these preceptions, recommeded forms of action are formulated. So it&#8217;s a very applied science that directly affects success in business. It&#8217;s easy to see why it&#8217;s important. Customers are happier and may even prefer to spend their money with you. Why do you think that business psychology is often overlooked in many work situations? Currently, only 2-3% of companies use findings from business psychology in business practice. Simply because they do not know that this knowledge exists. Another reason could be that there is literature on this topic, but it is usually so complex or peppered with corporate examples that it is very difficult for a smaller company to use it. How important is it for bridal retailers to understand business psychology and apply it in their daily [&hellip;]"}