{"version":"1.0","provider_name":"Bridal Times","provider_url":"https:\/\/www.bridal-times.com\/en","author_name":"bridaltimes","author_url":"https:\/\/www.bridal-times.com\/en\/author\/bridaltimes\/","title":"Enzoani Announces Name Change to Bridal Collective - Bridal Times","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"27X2GDUM3K\"><a href=\"https:\/\/www.bridal-times.com\/en\/enzoani-announces-name-change-to-bridal-collective\/\">Enzoani Announces Name Change to Bridal Collective<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bridal-times.com\/en\/enzoani-announces-name-change-to-bridal-collective\/embed\/#?secret=27X2GDUM3K\" width=\"600\" height=\"338\" title=\"&#8220;Enzoani Announces Name Change to Bridal Collective&#8221; &#8212; Bridal Times\" data-secret=\"27X2GDUM3K\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bridal-times.com\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.bridal-times.com\/en\/wp-content\/uploads\/2020\/09\/offline.jpg","thumbnail_width":1024,"thumbnail_height":768,"description":"Enzoani, a leading bridal apparel house, today announced that it has changed its name to Bridal Collective. Enzoani was launched in 2005, carrying its eponymous and now world-famous brand. \u201cOur vision, from the beginning, was to grow beyond a single brand, and our mission has always focused on product and cultural diversity to promote inclusivity. We always wanted to create a distinctive line of several collections to serve the diverse bridal market,\u201d says Mary Nguyen, CEO. \u201cThere are many segments to the bridal market, with different tastes, budgets, sensibilities, and cultural preferences. It is not possible for one brand to serve all of these and do it well. The new brands that we have launched post-Enzoani speak to these different segments, while retaining our overall values of design-first approach, quality craftmanship, and functionality.\u201d In addition to various collections under the Enzoani brand, the company launched Badgley Mischka Bride in 2014 and \u00c9LYS\u00c9E in 2019. \u201cThe new name, Bridal Collective, embodies the shared values of our brands, and our cooperative approach to design. We encourage the design teams behind each brand to support each other, inspire each other, while sharing ideas, values, and authenticity. We routinely work with our retail partners [&hellip;]"}