The most outdated concept for this new generation of brides is that they “should” do anything according to societal expectations.
Ideas such as wearing a certain type of wedding dress, being expected to pay more than their budget allows them or styling themselves in a certain way for their big day, are ideas of the past; and Adore by Justin Alexander is here to challenge them.
Adore represents the story of the most rebellious and cosmopolitan psyche, the modern bride. Light, trendy, and relaxed details embody the brand. Adore by Justin Alexander was designed for the chic, fashion-forward budget conscious bride looking for an affordable and fresh look for her wedding day.
Celebrating the bravery and boldness rooted in communities of women –gathered around the world— Adore continues to inspire and encourage future brides to be self-identifying, daring, and different.
The Adore by Justin Alexander Fall/ Winter 2023 collection, Sweet Rebels, reflects a duality of sophisticated yet youthful designs. Bringing to life big day fashion looks that resonate with the most progressive and brave brides of today.
A mix of contrasts distinguish the collection, with strong yet feminine wedding dresses alongside bold and delicate details.
Every one of the easy-going designs embodies a youthful edge. This season expresses the rebellious and uncomplicated soul of a brand-new generation of brides-to-be.
View the new collection at Adore by Justin Alexander to find your Sweet Rebels wedding dress.